We’re sure you’re familiar with the “Stories” concept on Instagram, Facebook, or Snapchat. You post a photo or a video of 20 seconds and it becomes available for people to see in the next 24 hours. Now that LinkedIn also rolled out their own version, you’re probably on the fence about using this feature or not.
If you’d ask us, our answer is YES!
But if you’re thinking of posting the same content across all platforms, we say it’s not a good idea! It can even be detrimental to your business. So today, we’re sharing a few good reasons to consider LinkedIn Stories for your brand and some tips on what to post!
Why Use LinkedIn Stories?
You’re probably wondering why use stories? On LinkedIn? After all, it’s a platform geared towards building professional networks. Why would it offer such a casual way of sharing?
It’s because the more that people get to know you, and what happens behind the curtains, the more they can relate to you and eventually, trust your brand!
Other businesses also use this feature for many other reasons. Let’s find out!
- Less Competition!
Not all businesses are on LinkedIn and you can use this to your advantage. By showing up on people’s ‘LinkedIn Stories’ feed frequently, you’ll stay on top of their minds. Think of it this way– if it helps you engage with your audience and build relationships, then it’s a good thing!
- Connections Are More Authentic
Show your followers you’re a real person. Celebrate your wins and document your hustles. People love to see authentic content.
- It’s Part of Your Buyer’s Journey
Consider LinkedIn stories as another stop of your customer’s journey. It’s more than just a tool for showcasing your products or project. Each post is an opportunity to promote your brand and build awareness.
Linkedin Stories Post Ideas
You can improve your overall marketing strategy by utilizing LinkedIn Stories. To create a more personal and creative communication with your audience, here are some post ideas you can try:
- Professional Tips
If you’re trying to establish yourself as a thought leader in your field, dropping in some quick tips from time to time will be helpful.
- Real-Time Events
Preparing for an event? Or perhaps documenting one? LinkedIn Stories is the perfect platform to give your audience a glimpse of your B2B events while keeping your feed free from BTS shots.
- Q&A About Your Brand or Products
Find out if there are things your customers are interested to know about your product by letting them throw in some questions. You may choose to answer them right away or maybe host a LIVE Q&A later.
- Announcements
Get the word out in an instant about any brand updates by posting them on your LinkedIn Stories. Whether it’s a new product, a holiday announcement, or some exciting news, it’s easy to raise awareness in just a 20-second clip with LinkedIn Stories!
Need Help in Optimizing Your LinkedIn Profile?
We have a team of LinkedIn marketing experts who can help you keep your profile professional and sales-ready.
Optimizing your profile and planning for a content strategy can be stressful. And it’s our goal to take away that stress. Talk to us and let’s start making it happen!
Get in Touch for Project Consultation!
- Phone Number: +1 (205) 259-5308
- Email: info@sociallyin.com
- Address: 1500 1st Ave N Birmingham, AL 35203