Summary: Explore the database by conducting EU trademark search to determine if anyone would object your application.
Are you wondering about effective ways of registering a logo? The process is long-drawn. You should therefore take the steps properly. All your efforts would be futile if the Intellectual Property Office rejected your application after a few months. A prudent decision is to conduct an extensive search beforehand. The goal is to find out if such a logo is in use.
Taking a prudent stand
As the owner of a business organization, you have to concentrate on the establishment of legal ownership. It is not a compulsion. You would not have any anxiety utilizing the mark forever if no one approaches with any criticism. Avoid an infringement action by conducting trademark search Europe before applying.
- Establishment of your right
You can enjoy your right indefinitely the moment you begin using and make timely payment of renewals. Whenever any business owner applies for a similar-looking mark in the same category of goods, you can easily oppose it based on your rights. In cases where goods or services fall in a different category, you can still oppose the application. Apply for trademark registration online to protect your business interests.
- Brand value
Deriving the net worth of your brand may be a challenging proposition. All human beings are aware of the relationship between high values and big brand names. You are in a dilemma regarding the way of measuring such value. When a brand is protected through different jurisdictions, its value will be higher compared to those that do not enjoy such protection. Judging from the p
erspective of investors, the element of enforceability makes the proposition attractive.
- Regarding it as an asset
In your concern, a logo can be regarded as an asset. You can use the logo to enhance your business income. You have various options in your hand, such as royalties derived through license assets or utilizing them as a security asset to obtain loans. All such dealings may prove to be advantageous from other perspectives. Encounter the risk of losing your mark if you fail to use it for an exte
nsive period. You can prevent such cancellations through proper utilization.
- Avoid counterfeit goods
The presence of pirated goods will be disastrous for business organizations. If counterfeit goods gain entry from outside, you must seek timely measures. Tak
e appropriate steps before such goods find a place in the marketplace. Detention of such goods is possible only when your marks are registered. In case of infringement of rights, samples will be sent directly o you. You can dispatch your consent or approval within a specific timeframe.
Taking a careful decision
A wise call is to study extensively on the internet to learn the names of prominent companies who have earned their fame in the market for their intellectual property protection services. You will come across a host of firms offering such services. Do not rush through the decision-making process.
Resource: https://medium.com/@tombale29/best-guide-for-eu-trademark-search-e91abdc0c79