What is Guest Posting?
Guest posting, in simple terms, is creating and contributing content for publication on who's blog or website. That's basically saying that anyone employed as an author or freelancer will be doing guest posting for the company they work for.
Benefits of Guest Posting
Guest Posting isn't just limited to writing for someone who is not your own packing your bags and going home when you're finished with your assignment. Guest Posting can add value to the writer's their own work schedule and assists them in building their own online presence.
Some excellent examples are those of writers from BuzzFeed, ScoopWhoop, and ThoughtCatalog who, through their work while working for an employer's platform, have created an area for themselves.
When it comes to the benefits of guest posts It can help in the following areas:
1.) Establishing relationships
When you work with other bloggers, and within an online community for writers, you can develop relationships with them, which will definitely be beneficial over the long haul.
Bloggers are responsible for a substantial portion of social media users and are able to be extremely influential. By doing this, you can build an impressive network, increase your social media presence and earn credit for the work you put into it.
2.) Being taken into consideration by search engines.
The fact that a link to your blog that is included within your blog post by the blogger who hosts it can greatly boost your writing skills. This is due to the fact that as time passes it will increase the popularity of your blog's content in search results.
Your content may eventually be spotted in the future by Google, Yahoo, Bing as well as other search engines that are top of the line. This is the essence of SEO (Search Engine Optimization) is and can aid in getting your content more prominent and widely distributed.
3) Helps you get famous
Referring back to point 1 Guest posting can help you get involved in an established writing community. This gives you the chance to meet new people and spread your ideas.
If you add value to the community by your words, whether written or verbal you will observe the value increase in time, and you will gain more followers. Therefore, you should keep providing value and helping others out. With time, you'll be rewarded!
Things to Keep in Mind Before Starting Guest Posting
Content Marketing is currently a popular pie on the market, and guest blogging is an integral part in the process. Guest posting isn't as easy as it was before.
It does not just limit itself to increasing the ranking of your website in SERP's it can also help to connect with your target people and advertise your services to your customers.
Here are a few points to remember prior to guest blogging:
1.) Finding the right blog host.
It is equally crucial to choose the correct guest poster and blog, as both the author and the type of content that they post can be the difference in the guest post cycle. Therefore, prior to contacting to become a guest poster make sure you inquire about the kind of content that the blog will be covering and stay away from content that isn't in your (and your) area of expertise.
This is because having little understanding of a specific niche could result in you being rejected immediately and you'll also have to struggle to connect with your public.
2.) Attractive headlines
As an author, it's always a good idea to have a bit of fun, as it helps to distinguish yourself from the other writers who are competing. As the guest poster for your blog you need to create appealing headlines since it is the headline that will make the reader take a look at what's inside the blog article.
According to statistics, people who read headlines are five times more than those reading books. Try to craft an appealing headline that will leave readers wanting more.
3.) Make it easy
Ornamental writing is in fashion in recent times, but the most traditional way of writing will be one that is concise, clear and straightforward. Users may be annoyed at the sight of too many technical terms, and make reading content difficult.
Because the audience operates on a basic level and is a layman's audience, it is recommended to create material that is simple as well as wit, soul and as well as a minimum of terminology.
4.) The power of proofreading can save the day.
The ability to proofread is an essential skill for writers and should be practiced properly. Grammar and spelling mistakes are very irritating, and they can make an whole piece appear poor, no matter how fascinating the subject presented. Therefore, ensure that you have an editor or writer do the proofreading after you've completed the writing of your guest article.
5) Utilizing images and videos
A writer must not be restricted to a specific style or format and should always seek ways to expand your content. Guest posts are usually focused on writing, but other content options must be considered, such as adding images video, GIFs and infographics.
They don't just dissect the content and spice it , but they are also easily understood and well-loved by readers. In reality, a lot of guest bloggers actually ask writers to add similar content to their listicles and articles.