6 Ways To PISS OFF Your
Copywriter!
Helping Business Owners Generate More Leads and Clients with Effective Copywriting and
Content Writing Services https://copywritingcrew.com/
You're too busy to write your own copy. So you hire a professional copywriter who has the necessary
skills and industry experience to write copy for your website, marketing or advertising.
If you want to receive your copy on-time and on-budget then it's probably not a good idea to piss off
your copywriter.
I've personally experienced all of these things over the last 15 years and it can be truly
FRUSTRATING! 😠
Here are 6 things you want to avoid doing/saying when you're working with a copywriter...
1. Provide little or no information on the project brief 📄
I've had clients say things like "just write something fresh/different/creative". But these kind of vague
statements are never helpful or useful. We're copywriters not psychics!
That's why I insist all of our clients answer our research questionnaire so I have all of the information
needed in order to write the most effective copy possible.
2. Change your mind and scope of the project 🤔
I spend hours writing website copy, and the client suddenly changes his/her mind and asks for email
copy instead! So I have to scrap everything I've written and start all over again.
If you change direction from the original project brief, then be prepared for the price and completion
date to change as well.
3. Say you don’t like the copy but can’t explain why 🤔
I don't always 'nail' the first draft version of the copy I write. Sometimes a few tweaks are needed to
meet the client's expectations. That's totally fine.
But what isn't fine is when the client says they don't like the copy, but can't tell me why! I can't
provide a solution if I don't understand the problem. Be specific, not vague, in your feedback.
4. Take forever to approve the copy 👍
Some clients have a specific deadline they want me to meet. And I'm proud to say I've never missed
an important deadline. But the frustrating part is when the same client who needed the copy
"yesterday" then takes 2 months to review the copy.
5. Handwrite your feedback and send me a scanned PDF! 📋
I write all of my copy in Google Docs because it's the easiest way for clients to leave feedback
comments.
But some clients are 'old school' and decide to print out the doc,
draw all over it, then scan and email it to me as a PDF. Most of their handwriting is illegible and I
have to spend hours trying to figure out what their scribble means. Not fun.
6. Get unqualified "experts" to provide feedback 👨🏫
I have no problem with clients who ask their business partner or team to review my copy and provide
feedback. But the annoying thing is when it's their friend/mother/brother who is weighing in with their
2 cents. Just because they won their high-school spelling quiz, doesn't mean they are qualified to
review copy.
If you want to ensure your next copywriting project runs smoothly, then be sure to collaborate with
your copywriter and respect them enough to do the job you've hired them to do.
What has been your experience working with copywriters in the past? Let me know in the comments
below!
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