Bill Lentis Media LLC Boston



Digital Marketing and Your Business: Success in the Digital Age
When you are on social media or video chatting with your parents across the country, you utilize some of the best technology that we have. This technology, this new digital age that we are a part of, can have more positive effects than negative. However, have you thought about applying these digital footprints to your business? If your company has little to no online presence, you might need to start doing something - like yesterday. Digital marketing is a critical part of business today, and it is essential to success in the digital age.
So why do your customers need to see you on Twitter, Instagram, Facebook, and improving your website’s content each week? There are several reasons. Digital marketing plays a critical role because everyone is online. Even when you don’t think that your customers are online, they are. Even customers that don’t participate in social media use the web to look up company reviews, local companies for services, and more. Without an online presence, potential customers may not see you and become new customers. New customers may not see you and thus become previous customers.
The relationship between local businesses and digital marketing should be a close one. When you have a strong, authoritative online presence, it increases the trust that customers have in your brand. Especially when you have one, or several favorable reviews, customers begin to place more confidence in your business. When you have a trustworthy website and a strong social media presence, customers know that you are ready to engage with them online. This opens up growth options for your business and opportunities to learn from your customers and grow exponentially.
A strong online presence through social media and your website also makes it easier to support your customers. While customer support was never second best, it is more important than ever. Customers can now hop online to send an email or live chat with a representative from your business to talk about your products and services. You must be prepared to meet these customers online to offer solutions to their problems. When you have a digital presence, i.e., a website that is easy to use and a strong social media presence, this eases the connection between you and your customers. This especially makes it easy for you to reach customers on-the-go.
One of the most critical aspects of your online presence lies in your business’ website. You need a website with current contact information, updated and relevant content, ease-of-use for any customers, customer support, and other critical aspects. If nothing else, it is essential that you work with an expert to create a website that your customers can trust.
If you have a poor website, no social media presence, or are interested in revamping these aspects of your online presence, choose Bill Lentis Media LLC Boston. It is best to work with a team of professionals in digital marketing so that they can assess your current situation and work with you and your business’ goals to get you where you need to be to reach your target audience.

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