If you choose to hire an in-house SEO team, you’ll have to onboard several people to cover all these positions—or get very lucky and find a unicorn employee who can do it all. When you work with an SEO agency, you don’t have to spend any effort building a team because it’s already assembled.
Expert Knowledge And Experience
While many might consider it a benefit that an in-house SEO employee can devote all their time to building strategies, think about it from an experience perspective. Do they have the knowledge or experience of dozens, if not hundreds, of other SEO Services that helped them perfect their craft?
SEO algorithms change and are updated multiple times a year. You may benefit from an SEO professional who has experience with a wide variety of websites and strategies to keep up with these constant changes.
Yes, an SEO agency is typically working on dozens of projects at any given time, but this allows them to understand which types of links and strategies are more efficient to boost rankings, a topic I wrote about on my website. They can even test strategies with different types of websites to find the most efficient SEO practices.
Hands-Off Results
You can talk about money and cost savings all day, but what’s more valuable than money? Time. You’re busy running your business. You may not have time to spend on searching for the perfect SEO employee who can do it all, training them in your business’s processes, introducing them to internal teams and watching over them as they get started.
By working with an SEO agency, you can see hands-off results. It’s difficult to find the right employees to keep your business moving—especially in the time of the “Great Resignation.” Instead of spending your valuable time and money building an in-house SEO team, consider hiring an SEO agency.
When Not To Hire An Agency
Of course, there are always two sides to everything. In many cases, it’s easier and more cost-effective to hire an SEO agency, but there are reasons to start building your internal SEO team. For example, if you already have a marketing team with copywriters, web developers and other digital professionals, perhaps hiring an in-house SEO expert to work with them would be more ideal for your brand.
Choosing The Right Agency
If you do feel like outsourcing to an SEO agency is the best course of action, do your research to ensure they can provide the results you need. Do a thorough dive into their website to look for years of experience, past projects, client testimonials or any other details that might help you get a feel for their abilities.
It’s also a good idea to put their name into search engines to see if there are mentions or reviews about the SEO Agency on other parts of the web. Agency websites are a great source of information, but they can also be biased. An agency isn’t going to put a bad review on their site, but you might be able to find some elsewhere. It’s always best to work with all the information you can get—good and bad.