If there is one service in the digital marketing industry that stands out on different levels is SEO or Search Engine Optimization. Search Engine Optimization is an excellent service, but only when it is white hat. Two categorizations divide SEO into authentic and scam - Black hat & White Hat.
Black Hat & White Hat SEO- Definition
White Hat SEO
White Hat SEO is a genuine practice of strategies used to uplift your website on Google’s ranking sector with authentic plans of following and understanding Google’s algorithm.
Black Hat SEO
You must have had an idea by the name that it is a practice that is simply against SEO guidelines. So if we go step by step in the business formation, you will develop your website to launch your business in the digital world. Now you will be looking for a company that can help you grow on search engines and bring in quick traffic. And you find one company that has promised and guaranteed you that you will be on the first page of Google's search results in no time.
The scene flips, and now Google has banned your website from its search results entirely, citing unethical web practices. The company, digital marketing agency, or SEO expert you took the service from is no longer available or responding to your calls.
What went wrong? You trusted your online marketing strategy to a black hat marketer. These black hat marketers use unethical strategies to help your website rank on the search engine within a few days. But that happiness lasts only for a month, and then your website will fall to the core of search engines ending up getting banned in USA.
Now let's find out the top Tips to Avoid SEO Scams that are a part of our daily lives and in abundance.
1. Assured ranking on Google's first page
Given the competition for your business on Google's ranking pages, do you think you can rank on the first page within months? No is the simple answer.
Google completely denies the top ranking factor through AdWords or even organically. Even if you rank on the first page in the first position, it is never guaranteed that you will remain at the pinnacle, and the competition is extraordinarily high.
When we see the top rankers from our industry ranking high on the first page of Google, we know that they haven't succeeded overnight and have spent thousands of dollars on their digital marketing, including SEO, SEM, and Adwords.
2. Aquiantaces With Google
Most companies claim that they are in close relations with people working at Google and can inform them about all the loopholes of Google. This might be a true statement up to some extent, but there's no depth in this truth; it is rather misleading.
Companies have Google partnerships and are known as Google partners only when it comes to Google Ads. Google assigns account representatives to marketing companies, who are also known as Agency Development Managers. But if you think that would help you to rank on Google, it's time to come out of the bubble.
3. Clueless Hipster
This type of company provides some other kind of services, typically web development. Over time, the cost of development has decreased drastically with the advent of WordPress, where a few web development firms buy pre-designed professional templates and churn them out as fast as possible.
This brings down the amount of work and the amount people should be paying for this. And with the rise of drag-and-drop websites, builders, especially small business owners, can build websites for themselves. This is where numerous firms get into a hosting web game where this can be turned into a SCAM. These companies will start pushing maintenance contracts and will start dipping their toes into SEO services in USA.
Few of these SEO companies can charge you a few thousand dollars every single month depending on what type of business you are or how many locations you have, and this high-margin service becomes attractive for smaller firms who are struggling for cash.
And it's relatively easy for them to sell el-p caused a typically since they already have some type of existing customer base. The main is to provide an excellent service or build a good website, so business owners can keep accepting their sales pitches. The problem is that these firms have no idea what they are doing. Most of them create a Google My Business page and make a few tweaks based on recommendations from that, which is completely free. Stop every word and city they can into the header text and the site.
The genuine SEO service providers will keep every detail of their functioning transparent and will take your permission at every instance. They won't just create your Google My Business page but will also do all the necessary research as per the requirements of different websites. There are several kinds of SEO that different domains of businesses require. Genuine SEO companies will always ask your business and will suggest to you the type of SEO that is of the need.
IMPORTANT: NOT ALL WEBSITE DESIGNING COMPANIES IN USA ARE SCAMS, BUT A FEW OF THEM ARE GENUINE AS WELL. ALL YOU NEED TO DO IS RESEARCH PROPERLY ABOUT THE BEST SEO COMPANY IN USA YOU ARE GOING TO TAKE SERVICES FROM.
4. Backlinks will make or break your website.
Backlinks are the most important ranking factor for SEO, but at the same time, the number one reason why most website gets deindexed by Google, get penalized and get put in the naughty corner by Google. So you have to be very careful with the backlinks because you can build backlinks the right way or the wrong way, which includes black hat, white hat, and crap hat.
The biggest problem is if you don't build the right type of backlinks, you are the one who's gonna get burnt. So SEO companies or freelancers will come along, and they will claim of built thousands of backlinks but, at the same time, they are low-quality backlinks like a Black hat that you don't want on your site.
These people can use PBNs, Blog comments, or spammy forums which might become a huge problem for you. So be aware of the type of backlinks you are getting, how are your search engine optimizer going to build them, and what are they going to do to make sure they are high-quality links to your site. Since backlinks bring authority to your site.
The right companies will let you know the importance of link building, will be very transparent, and will explain to you the complete format.
5. Avoid Hiring Anyone without Proven Results
Many fraud SEO companies can be very convincing and persuasive, but at the same time, if these companies have no proven results, consider this a red signal. To avoid these, you need to check their reviews, case studies, and testimonials, make sure that this person or company is confident of their services and make sure they are not overconfident.
An authentic and worthy top SEO company has its project and websites from which they are already earning because if they are good at SEO, it can also do it for its clients. It's like if you have a chef, but they don't eat their cooked food, you will not hire them since they don't have confidence in themselves. Also, Contact Us for
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Google Ranking Factors
Google uses hundreds of ranking Signals and tweaks its algorithms around 500 to 600 times per year. And many of these ranking factors can't even be looked at independently. It's not to say that they are important, but an average person doing SEO for their site doesn't need to worry about 200 + ranking factors.
So today, I am going to walk you through the most important Google ranking factors, so you stay focused on the things that matter the most.
#1 Quality backlinks
The first and most important ranking factor is quality backlinks. Backlinks form the basis of PageRank, the foundation of Google's ranking algorithms. They mention it on their "how to search work" page and tweeted about it; independent studies confirm the relationship between backlinks and organic traffic. But not all links are created equal. There are a lot of factors that contribute to a backlink's ability to push a page higher in the SERPs.
And the two most important are relevance and authority.
#2 Freshness
The next ranking signal is freshness. Freshness is a query-dependent ranking factor, meaning it's more important for some queries than others.
For example, a query like "Tesla news" has super-fresh results. And that's because people want information on current news and not something that happened four years ago. But freshness isn't limited to just new topics.
If we look at the SERP for the query "best headphones," you will see that all of the top-ranking pages have the current year in the title.
But freshness is unimportant as a factor for a query like "how to tie a tie" since nothing has changed. Hence, keep your page content updated for searches that require freshness.
#3 Search intent
Search Intent is arguably the most important ranking factor; search intent is likely the most overlooked.
Search intent represents the reason behind a searcher's query. When someone searches for "how to make a chicken soup" up, they want to find a recipe. When they search for the best headphones, they want to see a listicle with a variety of different headphones.
And the way we determine search intent is by looking at the top-ranking pages and identifying the three C's of search intent.
THE THREE C's OF SEARCH INTENT
1. Content-type
Most of the top pages include:
- Blog posts
- Product Pages
-Category Pages
- Landing Pages
2. Content Format
Most of the top pages include:
-How to
-Tutorials
-Listicles
-Opinion Editorials
3. Content Angle
This is the most dominant USP that the top-ranking pages are using.
Of the 3 Cs, content type and content format are critical to match. Otherwise, you'll be hard-pressed to rank high for any meaningful query.
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#4 Content Depth
The next ranking factor is content depth. Depth is about hitting the talking points of a topic that searchers want and expect to see. For example, looking at the SERP for "best watch brands," we will see that search intent tells us we need to create a listicle blog post about luxury watches. But this doesn't tell us what is important from a content perspective other than that we should talk about Breitling instead of Timex. To figure that out, you need to visit the top-ranking pages and look for similarities between the content. And if you look at the top-ranking pages, you will find that they all mention something about price. They all mention popular brands like Rolex, and they all talk about technical specifications.
Hence, if you want to rank through these keywords, you should practice citing all these points in your blog. It's not about limiting your creativity or copying others, but since Google is ranking similar pages at the top, it's telling us what they want us to see.
And since Google's job is to deliver the most relevant result. For any given query, it's probably what the searcher wants to see another way you can find talking points is to look at the People Also Ask box in the SERP. Now one other thing highly recommended is doing a content gap analysis at the page level. This is a bit different because it will show you typical keyword rankings between the top-ranking pages.
#5 Using the HTTPS protocol
In 2014, Google announced HTTPS as a very lightweight signal affecting fewer than 1% of global queries. And while using HTTPS probably won't make a useful impact on your site's ranking, it's a quick win that you can do in under 5 minutes. Using the insecure HTTP protocol, then it's probably worth changing.
Google wants to rank content that offers visitors a positive experience. Because if people are finding good results from their search engine, then they will keep using it. So the absolute basics would be to try and keep visitors on your site for as long as possible without any trickery.
Create easy-to-read content and a well-organized design, and go easy on ads and pop-ups. You want to have a site that is designed around the user's needs first. Now terms of the way they measure user satisfaction are debatable.
Conclusion
So this was an all-in-one Tips to Avoid SEO Scams guide for you where you got to know about the most common SEO scams, how to avoid them, what type of agencies are the best digital marketing agency, and what are the Google ranking factors. Hope you enjoyed it and all your queries were solved.
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