The main difference between a creative agency and a design agency is their approach to brand development. A creative agency focuses on the visual aspects of a brand. They work with their clients to determine the best way to deliver their message to target audiences.
The visual aspect of a brand includes its logo, typeface, packaging, graphic design and other elements. It is important to keep these elements consistent. This helps establish a connection between the brand and its audience.
Creative agencies specialize in user-focused design. They research the audience to determine their psychographics and develop brand solutions that cater to their needs.
A creative agency may work with external partners. For instance, they might use a web designer to create a site and an SEO specialist to implement the site. Other services offered by these companies include social media and video production.
Some agencies specialize in digital design, while others focus on web and print designs. Creative agencies can also offer tech support.
An example of a creative agency is Apple. The company uses an integrated marketing strategy to drive growth before its product launches. By building raving fans prior to its releases, Apple drives its overall sales.
The visual aspect of a brand is a key part of its overall identity. Creative agencies can help establish your brand's image and create new marketing strategies to attract clients. Their design helps set your brand apart from the competition.
Whether you're an established business or a startup, it is important to maintain a strong brand identity. Luckily, there are many different types of creative and digital agencies available.