Smoothies Market Size, Growth Opportunities, Share and Leading Players Report by 2028

smoothies Market

The global smoothies market is expected to be growing at a growth rate of 10.0% in the forecast period of 2021 to 2028 and is expected to reach 0.187 USD billion by 2028. The increasing health concerns among the population in urban areas will act as a driving factor to the growth of the smoothies market.

A smoothie is a thick drink produced from a combination of fruits and vegetables and water, ice cubes, yogurt, and milk. Other than this, even sweeteners such as syrup, honey, and sugar are added to the product to enhance the taste. Furthermore, the smoothies consist of dietary fibers and they are more nutritious and healthier in comparison to fruit juices.

Major factors that are expected to boost the growth of the smoothies market in the forecast period are the increasing demand for smoothies combined with the green leafy vegetables, such as kale, spinach, lettuce, and collard greens, to improvise digestion, boost the immune system and minimalize the unhealthy food cravings, the growing alertness amongst the customers concerning about the benefits related to the product, and the up surging need for the product because of the large user base and varying of food habits, fluctuating lifestyle patterns amongst the overall population. Furthermore, the growing demand for the ready-to-eat food products, the surging demand for local flavours in the soft drinks comprising of tropical flavors and the application of new ingredients such as erythritol in soft drinks and the growing need for convenience and value are further anticipated to propel the growth of the smoothies market. Moreover, the growing need for functional food and beverages is also cushioning the growth of the smoothies market in in the timeline period.

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The major players covered in the smoothies market report are Bolthouse Farms, Inc., Ella's Kitchen (Brands) Limited, Maui Wowi Hawaiian Coffees & Smoothies, Tropical Smoothie Café, LLC, Barfresh Food Group, Jamba Juice Franchisor SPV LLC., Smoothie King., MTY Franchising Inc., Focus Brand LLC., The Coca-Cola Company., The Hain Celestial, Danone S.A., PepsiCo, The Kraft Heinz Company., Innocent, SUJA LIFE, LLC, Savsé, Crussh, Daily Harvest, Dr. Smoothie Brands, Inc., HAPPY PLANET FOODS., Smoothies - N - Things Café, SmoothieCompany.com, among other domestic and global players. Market share data is available for global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.

Smoothies Market Scope and Market Size

The smoothies market is segmented on the basis of type, packaging type and distribution channel. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.

• Based on the type, the smoothies market is segmented into fruit-based, vegetable-based, blends, and others.
• Based on the packaging type, the smoothies market is segmented into bottles, cans, and others.
• Based on the distribution channel, the smoothies market is segmented into store-based and non-store-based. Store-based is further sub segmented into supermarkets and hypermarkets, convenience stores, and others.

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Smoothies Market Country Level Analysis

The smoothies market is analysed and market size, volume information is provided by country, type, packaging type and distribution channel as referenced above.    

The countries covered in the smoothies market report are the U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America dominates the smoothies market because of the large-scale consumption of healthy ingredients in the countries such as the U.S. furthermore, the chaotic lifestyle and the increasing of health difficulties amongst the customers will further boost the growth of the smoothies market in the region during the forecast period. Asia Pacific is projected to observe significant amount of growth in the smoothies market because of the substantial surge in the demand for organic smoothies. Moreover, the high fiber healthy smoothies, with its added health benefits is further anticipated to propel the growth of the smoothies market in the region in the near future.

The country section of the smoothies market report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as consumption volumes, production sites and volumes, import export analysis, price trend analysis, cost of raw materials, down-stream and upstream value chain analysis are some of the major pointers used to forecast the market scenario for individual countries. Also, presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

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