Before everything can begin, a story of origin must be told. This portion is more about the construction of ideas from inspirations and visions that may come from all corners of the world. This is the spark that will light up the whole project: the do-or-die phase of the whole project. Here confronting ideas and concepts on what the project should be or could be about is key in developing something “innovative”, a work of art, if I must say. Consisting of brainstorms and debates, here the team must put value in their diversity and learn to create and make out of what is thrown on the table, which technically at this phase could be anything.
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