Fashion retailer Boohoo has adopted the Aiimi Insight Engine to deliver next-generation data management and discovery capabilities, with an initial focus on data subject access requests (DSAR) and deletion of data for customers and employees. Built for business, Aiimi Insight Engine uses AI and machine learning to discover and classify all information.
With the Aiimi Insight Engine, Boohoo will be able to proactively monitor and manage high-risk data stored in unstructured repositories, such as SharePoint and OneDrive, and interconnect all information across the organisation. Streamlining processes with the platform will save the business substantial manual hours when dealing with DSAR and deletion tasks and remove more than ten systems from involvement in their completion, the company said in a media statement.
The adoption of the platform comes in response to a period of rapid growth for Boohoo, which includes the acquisition of multiple companies since GDPR came into effect in 2018, extending the firm’s data management requirements. Seeking a technology partner to deliver a platform that provides an efficient, automated, and ‘best-in-class’ way to respond to DSAR and deletion requests, the firm chose the Aiimi Insight Engine for its proven capabilities around information management and discovery.
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