Due to rising demand for toilet tissue paper around the world, the toilet tissue paper sector accounted for 32 percent market share in the global tissue paper market during the forecast period. According to the Natural Resources Defense Council (NRDC), the United States, Germany, the United Kingdom, and Japan are the top consumers of toilet tissue paper. In February 2019, the United States consumed 141 rolls of toilet tissue per person, Germany consumed 134 rolls, and the United Kingdom consumed 127 rolls. Because they allow customers to have things delivered to their doorstep, online channels will be the fastest expanding distribution channel over the projection period.
Consumers can also compare costs of different products on multiple websites and select from a variety of possibilities. In addition to discounts, online channels provide services such as free shipping, home delivery, on-time delivery, easy exchange, and return.
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One of the important reasons driving the global tissue paper market is the developing e-commerce platform as a result of rising demand for high-speed internet services. According to the India Brand Equity Foundation (IBEF), India alone had over 500 million internet users in the fourth quarter of 2015, and the Indian e-commerce business was valued at US$ 13 billion in 2015, with a forecast of US$ 188 billion by 2025.
To extend their product range and maintain market position, manufacturers in the tissue products market are focusing on new product development. For example, in 2015-2016, Christian Senning Verpackungsmaschinen GmbH & Co. KG (a German firm that provides innovative solutions for wrapping paper and tissue goods) began production of their new handkerchief line S.PM 805 + 662 TG at the Novatis Group tissue paper factory in Morocco.
