Cannabis is a plant with many medicinal properties and fewer harmful side effects than other drugs such as opioids, alcohol, and tobacco. Cannabis plants distinguish themselves based on the amounts of two main cannabinoids: THC (tetrahydrocannabinol) and CBD (cannabidiol).
THC has psychoactive properties that can alter moods, sensations, and perceptions and produce euphoria. CBD is typically used for its anti-inflammatory effects
without being psychoactive. If you are a producer, retailer, or food service business owner looking for a way to stand out from the crowd, choosing cannabis flower packaging that attracts the user’s eye will be essential.
- Food Safety and Quality
Cannabis packaging needs to be innovative and exciting, but it also needs to provide the consumer with peace of mind regarding its safety. The primary job of cannabis packaging is protection against damage from light, moisture, air, and other organic sources. Organic damage in cannabis can include oxidation resulting from exposure to oxygen, bacteria, and even insects.
- Color Influences Interpretation
As consumers' eyes move across the packaging, they are exposed to a full range of color that influences the interpretation of shape, texture, and overall aesthetics. Likewise, the color (or lack of) used influences the consumer's mood.
- Packaging Should Always be Clear
Another factor you need to worry about is your packaging obscuring your product's full view and effect. Your packaging should allow consumers to view their product clearly, without obstructions. It can be achieved by using transparent plastic that is easy to see, so your customer can admire your product. Keeping all aspects of your business in sight at any given time is critical to overall efficiency.
- Varying Materials are Necessary
The marijuana flower packaging needs to keep the products safe, but it also needs to be as attractive and exciting as possible for the consumer to want it. When your brand is seen, it should be attractive; it should be noticeable and exciting. It can be achieved using different materials and designs with imaginative colors that attract attention.
- Focus on Design
The packaging of your product should be attractive and attractive to the eye. It cannot be overlooked or covered up by other products in the market. Consumers want to see what they are buying, so do not make your product invisible. On the other hand, if your packaging is a light brown box with no covering or image, there is an excellent chance that you will not stand out from the crowd.
- Size Matters
Based on the cannabinoid content, all cannabis packaging will come in different shapes, sizes, and labels, with each strain having a unique shape and label. But what does this mean for the manufacturer? First, your cannabis packaging should be able to deliver its product promptly, so your packaging should allow for storage and delivery of your flower.
- Consumers Want Their Cannabis Fresh
The best part about cannabis is that once it has been packaged, stored, and transported, it can go on the shelf almost any time. However, the longer it remains on a shelf before being bought, the slower its THC content decreases, making it less potent.
- Other Factors to Consider
Other factors will influence the way your product looks and feels. For example, if you are making cannabis edibles or drinks, graphic and colorful packaging will attract your customer's eyes. On the other hand, if you are producing extracts, your product needs to be packaged in a way that allows safe access to all ingredients, including the oil and solvents. The same goes for another packaging such as boxes, jars, or plastic containers.
By focusing on the info mentioned, you can create a package that not only deters damage but can also be attractive to consumers, so they want to buy what you offer. As a producer of cannabis products, it is essential to remember that the type of packaging you choose can dramatically affect your brand's overall appeal and value. Choosing a clear and attractive package that does not obstruct the full view of your product can attract customers to buy your product. The importance of packaging cannot be overstated in today's market, with many competing brands vying for attention from the customer's eye.