Duplicate content refers to identical content or exact copies that are available in more than one place on the internet. Search engine crawlers track webpage source code to identify duplicate content.
Does duplicate content hurt SEO? Sometimes marketers deliberately add Duplicate content to their site, but it can be harmful to them and SEO; due to such reasons, SEO may suffer.
Here are some solutions to fix this duplicate content.
- Use 301s to the desired pages
- For Google to access the web page, use the top-level domain.
- To make your content Google-friendly, avoid content repetition
- Use URL parameters for a better user experience.
- Have to be careful while syndicating content
Duplicate content could be the biggest reason to violate Google's algorithms. At the same time, websites that intentionally use duplicate content in search engines can be fined.
Therefore, Google penalizes them by degrading their ranking and removing the site from the Google index. Apply the above fixes to avoid these types of mistakes while creating content.