PPC is an effective digital marketing strategy for businesses to invest in, but launching a PPC campaign is not enough. You need to devote enough time and resources to track its performance over a given period of time. After all, you need to monitor and nurture certain metrics to get the maximum out of these campaigns.
You need to set specific goals and then carry out your PPC campaign to accomplish them. Here is the list of metrics to measure your campaign -
- Quality score
- Bounce rate
- Click-through rate
- Search impression share
- Cost per click
You need to be familiar with the metrics to gauge the effectiveness of your campaign. In addition, it is essential to evaluate your PPC campaign to find out the part that needs to be reconfigured.
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