Data Optimization Service by D&B Optimizer lets you identify, cleanse and add firmographic intelligence to your business records in order to improve the quality of your business data. D&B Optimizer integrates seamlessly during Salesforce implementation ensuring the data powering your Salesforce environment is clean, complete, and actionable.
Benefits of Data Optimization
- Entity Resolution and Matching
- Data Enrichment
- Continuous Data Hygiene
- Data Analysis and Visualization
D&B Optimizer, powered by the Dun & Bradstreet Data Cloud, helps you align your sales and marketing efforts by delivering valuable business intelligence on more than 400 million business records and corporate hierarchies.
With D&B Optimizer you can
- Assess the content and quality
- Cleanse, enrich or remove outdated records
- Append valuable new data to your customer and prospect lists
- Get your new and improved data integrated into your Salesforce instance
D&B Optimizer provides you with consistency and a higher level of confidence when leveraging company and contact data across your account-based marketing (ABM) campaigns and systems by enabling entity resolution and matching, enriching your data, empowering continuous data hygiene, as well as analysis and visualization.