They say the numbers don’t lie. According to Truecaller Insights US Spam & Scam Report 2022, a shocking $39.5 billion USD* was lost to phone scams in America over the past 12 months. Around 68 million Americans were at the receiving end, and 61% of these people were duped by Robocallers. India also faced a similar predicament with 3.8 billion calls being identified as spam per month.
By looking at these numbers, the call avoidance behaviour across the world seems justified. However, the customer inertia for voice calls is resulting in missed opportunities for businesses. Even the priority calls are not getting the required attention from customers. In such a scenario, your brand reputation is at stake, and you may find it challenging to instil a sense of trust among customers and make the most of voice touchpoints.
If voice calls are integral to your customer engagement, what steps can you possibly take to maintain or enhance your brand reputation?
You can probably follow these calling practices:
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Making calls during customer-friendly time windows.
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Ensuring your call centre agents engage amicably with customers.
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Consistently following up to gauge customer satisfaction.
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Building a centralized knowledge base for customers.
Check out the full article here - https://business.truecaller.com/resources/enhance-your-brand-reputation-with-verified-caller-ID