Lead generation is the most primary thing eCommerce store to maintain steady and gradual growth. And as per the Hubspot survey, for 61% of the eCommerce marketers generating new leads and traffic is their biggest challenge. So, you need to give in some time and resources to form a lead generation strategy.
A lead in eCommerce means a prospect who has an interest in buying the products you are selling online. Indicators like signing up for the newsletter, visiting websites multiple times, following on social networks, clicking on ads suggest they have somewhat interest and become your leads. A quality lead has only one purpose and that is to buy products you are selling.
And there are many proven ways to generate more quality leads for the growth of your business. Optimizing your website for search engines, building an email list, marketing your content, PPC advertising, social networks, referral programs, and others are a great way to generate and nurture the eCommerce leads for your business. The more number of quality leads means more number of sales you can generate. Read the full article on how you can generate quality leads through the ways listed above for your eCommerce business.