India is a country having youth population in majority. There is a range of formal and informal wear brands that produce trendy garments for the population. As a result, there's a huge demand for textiles. These textiles are manufactured using natural and synthetic fibers, dye, colors, etc. and with a water-intensive technique. Unfortunately, the textile industry contributes 10% of the total carbon emissions in the environment. Moreover, the treated water is discharged into the rivers causing water pollution on an extreme level.
Online shopping of fashion wear is also one of the causes for the slow adoption of handcrafted sustainable clothing line brands that upcycle old clothes and convert them into a dress that has a higher fashion quotient than before. The worst side is yet to come when we find a heap of old dresses or clothes lying in the corner of our closet. It has no value for you neither in monetary nor in fashion terms. You can donate them for a good cause or give them to a store having donation programs arranged by the company for collecting old dresses. However, do you know that only 15% of the donated clothes are used to donate to old people? Moreover, only 15% of the clothes are sent for recycling after testing their fabrics. Where do the rest go? They are either sent to landfills or burnt.
India, being a country of youth is obsessed with fast fashion clothes that make them look cool! Now, the time has come to open your closet, take the help of a boutique, and convert your pile of dresses into a sustainable fashion that lasts for long. It is high time when we should stop contributing to textile waste and adopt handcrafted sustainable clothing line to save our environment from the hazards of textile waste Here are some techniques through which India can adopt sustainability.
Ask before you Buy:
There are series of questions you can ask yourself before buying a dress and the first one would be "Do you need this dress?" Before you buy a dress, do quick research on the brand. Take the help of social media. Ping the brand on their Instagram/ Facebook profile for more information on how environment-friendly dress they manufacture. Take a look at your closet. You will have a heap of clothes ready to upcycle and make a new dress from the same. A strategic and innovative step!
Adopt Organic Cotton:
Fibers do matter a lot! Look for clothes that are made of organic cotton. It uses fewer or no chemicals and dyes in the process of manufacturing a dress. They are comfortable and can be recycled and upcycled easily. Switch your investment to eco-friendly needs on dresses and cosmetics. Invest more in better alternatives.
Embrace Slow Fashion:
Where fast fashion means buying too many clothes at a cheap rate from the fast fashion brands; slow fashion means using the same old clothes and making a new dress out of them. Slow fashion decreases the demand for dresses and directly contributes to a sustainable environment. Since there will be less production of fabrics and less use of natural resources; it will reduce the textile waste that is generated in million tonnes every year.
Choose a Zero Waste Brand:
There are several clothing and accessories brand that do not let go anything in the bin. They use every resource via upcycling. Such brands even use every bit of scrap fabric and plastic.
Donate your clothes in good condition:
If you plan to donate clothes, do it when they are in a good condition so that it stays for long. You can also participate in loyalty programs arranged by different brands where you get reward points in exchange for old clothes. Some brand offers coupon code or vouchers after donating old clothes. Give it a try. Make the best use of the opportunity to hold sustainability.
Buy Local Brands that support Sustainable Techniques:
India is home to many handlooms that uses sustainable technology to manufacture a piece of textile having utmost quality. Usually, most of us choose a branded shop for textile choices believing the fact that quality exists in showrooms and outlets. On the other end, there are local karigars that need support as the handlooms are in a dwindling stage. Today, many shoppers are ditching big brands and have switched to local brands that use environment-friendly materials in contemporary times.
Choose your material wisely:
The fast fashion trend has given more stress on style, shopping, and wardrobe collection. There is minimum focus on the material we choose. Choose dresses made with organic cotton rather than synthetic fiber. They can be easily upcycled, recycled, and donated for a good cause.
Do you want to adopt sustainability in your clothing trends? Visit corpora studio's official website and choose a dress for your next collection. Explore our handcrafted sustainable clothing line collection that is environment-friendly and fashionable giving you a chic look.