Online is teeming with marketing tools that do not cost a dime-you simply need to know the best places to appear.
You may not have wads of capital to invest in marketing during the early stages of the startup, however, that doesn't mean that there aren't effective techniques for getting your brand available.
Before the Online, small businesses only had a few methods to market their products cheaply, through strategies like printing out leaflets or sponsoring small local events. Presently there are all sorts of options available on the Web-you only need to know the best places to appear.
Here are five ways to promote your business online:
1. Local business listing and citations
Before you even think about Google ranking your website you should enroll your business with local business listing and citations.
Local citations are the signs of Google trust to ensure you are a genuine business.
You should make sure you utilize the same business name, address, postcode, contact number, and website address for all citations.
When your citations are in place then you can become more positive with link building strategies.
2. Social Media
Social Media is the best way to become popular currently. Create your profile on several social media platforms like Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc.
Add posts, pictures, videos, relevant to your brand to advertise. You may find it irritating to make posts on each social platform every day. To ease this task, you can utilize tools that can schedule your social media posts, and upload them routinely on social platforms.
3. Start a Blog
An issue with local businesses is that they don’t have sufficient resources and funds to invest in creating their website and blogging on it. However, if you don’t have your website, you can utilize many well-known and free blogging platforms and post your blogs there. Some of the most popular blog platforms are:
- Blogger.com
- Tumblr
- Medium
You can just sign up on these platforms and write articles to promote your business.
4. SEO your business website
Search engine optimization should not overlook in the arena of regular Searching. Get a book or check out a web-based how-to-guide on SEO and ensure your site is set up for effectiveness on search engines.
5. Press releases
Submitting press releases is another fantastic way to have some business promotion.
The caution in utilizing press releases like a business promotion tool is that your press release must contain details that are newsworthy and be engaging enough to have customers' attention.
Has your business recently expanded? Have you got a new product? Have you been associated with some promotional activities like sponsoring a charity event? Have you or your business recently received an award? Many of these are examples of "news" that you can maximize to have some promotion for your business.