SDG Awareness Generation: An Introduction
In order to change people's attitudes, behaviors, and beliefs in order to accomplish a certain objective or goal, SDGS awareness generation involves educating and informing them about a topic or issue.
- It has the ability to enlist the might of the populace in favor of a cause and so affect the political will of decision-makers.
- You can deliver and propagate messages, as well as amass the support required to sway public opinion, using a variety of awareness-raising strategies, techniques, and instruments.
Depending on the subject, awareness-raising initiatives may involve the following actions: publishing press releases, briefings, and commentaries; disseminating reports, studies, and publications; submitting written or oral testimony to parliamentary committees and inquiries; collaborating with the media; hosting public gatherings and events; convening conferences and workshops, and developing and contributing to educational materials. 3 Radio, television, video, cinema, the internet, social media, mobile phones, newspapers, newsletters, flyers, poster campaigns, and the arts are just a few of the many ways that information can be shared.
Why is it crucial?
Raising public awareness and disseminating information about the SDGs are essential steps in fostering accountability, advancing inclusive and participatory follow-up and review processes, and fostering a sense of ownership over the 2030 Agenda.
6 For instance, promoting an understanding of current laws and rights in connection to the SDGs and opportunities to participate in public dialogues on SDG implementation and review, including in reference to Voluntary National Reviews, can be done through awareness-raising (VNRs).
To enable citizens to hold their government responsible for the 2030 Agenda, it is essential to increase public understanding of the SDGs, particularly awareness of particular SDG targets. All individuals, including marginalized and vulnerable groups, need to be informed of the promises their government has made in accordance with the 2030 Agenda and comprehend how they can actively participate in the processes for implementing the SDGs and holding them accountable. In order to promote the political and social change required to carry out the ambitious agenda, increasing public knowledge of the SDGs with the help of awareness generation is also crucial.
Sources:- SDG Awareness Generation With The Help Of Public Outreach Campaigns