What's a business without trying new techniques and tackling more challenges? More often, we see an offline store going online or entering the e-commerce world. But, how many times have you observed an online store willing to start an offline store? O2O (Online-To-Offline) business strategy is the new trend among big companies. The world’s largest e-commerce company-Amazon is also set to go O2O. Along with this, Google has also decided to choose this model as a customer-driven approach.
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