Since Instagram first took off in 2010, it was all about filters. Instagram was characterized as a visual Facebook in the days before the iPhone had a front-facing camera, and the phrase "selfie" was ubiquitous in our lexicon.
Instead of a dramatic status, one would share a gloomy picture with the 'Toaster' filter and a morose caption to perfectly represent their mistaken existence.
Aside from jokes about the death of 'generation emo,' advertisers were not even using Instagram to advertise themselves.
For the most part, influencers stayed on their websites and YouTube sites, and Instagram just chilled out. The power of a filter to undo the optical traces of last night's alcohol binge is its most significant selling point.
And, almost out of nowhere, the labels, writers, and influencers descended. Instagram had made it huge.
It meant the end of grainy, self-timed ensemble images shot in your bathtub, and it revitalized the artistic aesthetic side of advertisement and branding.
Consider yourself an editor.
It would be best to start thinking about your Instagram feed as a whole rather than as individual messages. It is the first minor mental shift you can make in your Instagram posting routine to incorporate a feed schedule and build a consistent look.
But, what exactly do we mean when we say "think like an editor"? When building an excellent Instagram feed, you should keep the following things in mind:
- The kinds of pictures or videos you'll share
- The precise positioning of images in comparison to one another
- Ensure that each post adheres to the style you build for your visual theme
- Design your Instagram content ahead of time
- Apply the same filters, apps, and presets to each picture
Cover one subject.
Popular Instagram accounts have a theme and adhere to it faithfully. To enhance the presentation of your Instagram feed, set and adhere to parameters. Take color seriously. When it comes to developing a distinct Instagram style for your brand, color is the single most critical factor.
According to research, color affects consumer purchasing choices by about 85 percent. Not just that, but color boosts brand awareness by 80%. Making the best color choices for your Instagram posts will have an impact on your bottom line.
There are many ways to harness the influence of color to enhance the Instagram aesthetic. Use the pre-established brand colors if you already have a website, branding, and presence on other social networks.
Learn about the power of editing.
If you've ever seen an Instagram page that seems to have all of the correct elements but doesn't work, you've seen the potential of editing.
The most consistent Instagram aesthetics will include a consistent editing style. All seems to have been produced on the same day and in the same sun.
The simplest way to maintain consistency with your Instagram aesthetic is to tweak your images with presets. Instagram has pre-made filters to add to your images or you can consider using a picture editing software such as Adobe Lightroom which comes with a background eraser. You won't spend hours fiddling around trying to recall how much exposure you usually apply to your snaps.
Presets do all of the legwork for you. They ensure that you can not waste hours editing articles one by one.
Create arrangements and a content plan.
It's time to schedule out your Instagram feed now that you've locked down your colors and editing style. You want your Instagram page to seem attentive and competent, and meticulous preparation is the way to do that.
When you map out the feed, you will see which posts look better next to each other—and which don't. You'll be able to see where you need more of your brand's dominant color and where you should use a lighter-colored photo.
It will seem to be a time-consuming process, but we assure you that we will not subject you to it. Planning out your Instagram feed will save you time while still enhancing your overall aesthetic.
Don't stop at your feed.
You completed the task. You have a distinct and well-organized Instagram feed. So you can't stop here. What if your local vegan ice cream shop added one meaty choice at random? You'd be disoriented and perplexed.
If you have a beautiful and clear Instagram feed, but other elements on your page don't align, your audience can be confused.
Starting with your Instagram Stories is an excellent place to start. Build a style guide once you've developed your Instagram aesthetic, so you have something to relate to when making Stories content. It would also make it easier to blog on your account in the future to match your style and sound.
Although producing a coherent Instagram feed requires scheduling and meticulous planning, it is not the only thing to do if you want to draw followers to your IG channel. Among the most critical facets of running an Instagram feed are being personal and showcasing who you are. People like to obey real people rather than robots!
Louie is the father behind the travel blog Browseeverywhere.com. He has a background in photography, E-commerce, and writing product reviews online at ConsumerReviews24. Traveling full time with his family was his ultimate past-time. If he’s not typing on his laptop, you can probably find him watching movies.