Most individuals involved in search engine marketing know that there are two ways to go about it: white hat and black hat.
White hat SEOs promote high-value content, engaging in in-depth keyword research to win in SERPs, and in general, promoting websites using the methods that follow Google's Webmaster Guidelines. Digital marketing agencies such as Digital A puzzle provides such services.
Black hat SEOs avoid doing high-quality work that takes too much time, so they use unwarranted means that aren't acceptable in Google's best practices.
Some people who are new to SEO prefer black hat, which provides quick and easy results. Ranking well in search engines takes humongous participation and effort, and finding ways to hack the system is understandably appealing for those new to search engine marketing. But its results don't last for long, and people mostly don't realize the reasons why they shouldn't be doing it.
Read more: https://digitalpuzzleblogs.blogspot.com/2020/12/how-black-hat-seo-does-more-harm-than.html