Product design offers businesses the chance to create new products that can be sold to customers. It encapsulates the journey of creating a product from initial ideation through actual manufacturing and distribution. The primary benefit of product design is that it gives companies the opportunity to meet consumer needs. A strong product provides a service that a consumer is looking for or will come to realize that he or she needs. Product design involves anticipating what consumers want and creating a product so compelling that they are willing to purchase it. Agencies with the best product design capabilities often also offer branding services and various development capabilities.