Business Credit - MSME lending platform Indifi Technologies announced a collaboration with Google Pay to provide instant loans to eligible small merchants on the Google Pay platform.
The collaboration aims to address the problem of meeting the working capital management of MSMEs and to help small merchants thrive in their business journey, said the company in a release.
Aditya Harkauli, chief business officer, Indifi said, “Several small businesses in India still struggle to run their operations seamlessly due to lack of access to formal credit. Since its inception, Indifi has strived to address this credit gap. Our collaboration with Google Pay is another step in this direction. Further, Indifi has always been mindful of the larger social impact it can create for the community that it serves."