Search Engine Optimization is the strategy of boosting your website to increase your rankings on Google for key terms related to your business. One of the most useful digital marketing tactics you can invest your time into, and there are a variety of ways you can take advantage of the method.
Here are the four key varieties of SEO that you get started on.
- On-Page SEO: This strategy is also referred to as on-site SEO, the process of optimizing the contents of your website. The technique comprises the body document, keywords, titles, meta titles, meta descriptions, images, and more.
This includes:
- Research you keywords
- Optimize metadata
- Performing internal linking
Integrating this strategy into your marketing efforts is extremely helpful for search engines to understand the content on your site. And once google appreciates your website, it can reward you by exhibiting your site for search queries it deems relevant.
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