In the design culture itself and the general public, branding has always helped to produce intense reactions. And with the power of social media, the news will now spread in no time across the world.
There are lots of cases to pick from: if it's a logo that induces indignation because it contradicts an already revered brand or an ad offending or simply a broad disdain towards the artistic work itself. Here you can find some of the most remarkable logo and designs which divide opinion on their launch. Any of them today are just as divisive.
Refresh Slack's logo breaks opinion:
Slack spoke about redesigns that damaged a much-admired brand and caused artists and customers to reverse their vibrant template this year. We can see on the document that Slack chose to have a brand redesign. The existing emblem featured several overlapping colours, which did not fit in all newspapers. Certainly, it looked groovy online, but the style was constrained by background colours when printed with ads.
Instead, Slack introduced a new emblem that boils down to its parts in the previous design, refines the idea, and makes sure the previous version doesn't have any versatility. And everybody despised it, of course.
Leeds United annoys its audience:
Leeds United's short-lived legacy, in comparison, had considerable, miserable wrath over it, just about praising the fans. The latest crest was unveiled by Leeds with the proud assertion that it was under scrutiny for six months, with 10,000 people reportedly being contacted by the project. It quickly became very clear that all the wrong people had been asked.
It didn't connect with the emotion of Leeds fans, the fist across the chest – and translating the fist into an almost art-like vector. For everyone. The new custom logo design company was canned following a divisive storm, which went way above the fanbase.
Uber drops its ‘U’:
When he dragged his huge 'U' logo – which was important if nothing else to spell classic obscenities on the phone's home screen – and he replaced it with a pair of smartphone symbols, one for the 'rider' and one for the app used by the driver, Uber succeeded in outraging all except licensed taxi drivers.
Instagram turns flat:
The rebranding was a landmark in the transition from skeuomorphic into flat form when Instagram updated its logo in 2016. The smart and practical picture of a retro camera has become a basic graphic type packed with a gradient of the neon rainbow.
For many Insta fans, it has gone too far. Ease and minimalism are the targets. Some call it garish; others say it should have been done in 1995 by way of MS Color. Some argued that Instagram attempted to be chic, desperately, but failed miserably. But the logo stuck in opposite to Gap. The brand clung to its weapons and the rage eventually died as it started to rise towards its people.
The logo of Hillary Clinton:
As Hillary Clinton unveiled her logo in 2015, people were ready to critique her style. Some thought it looked like a hospital sign, many thought the large red arrow symbolized a right turn, and many hated the simplistic style because it only looked amateurish.
WikiLeaks meanwhile believed it had broken its logo and those with a slimmer view of the truth persuaded that it held secret messages about Hillary falling in the White House or pushed the country sideways.
Conclusion:
This is how you see, a minor change can spark a controversy about logo designs, if you are going to order a logo or redesign your existing one, try to get rid of the mistakes done by the companies mentioned above.