While online marketing is a vital element of any modern business strategy, there are still many demographics that are easiest to reach through traditional print methods. Small Format Digital Printing is a great option for businesses seeking to leverage the benefits of both. By combining the personalised approach of small-scale printing with large format visuals, a business can maximise their return on investment from any marketing campaign.
While there are a number of different types of printing, small format digital prints are typically those printed below 18” wide (prints that are larger than this are considered large or wide-format). This type of printing uses digitally-based images to directly print onto a variety of mediums such as paper, vinyl, and canvas. It also offers the flexibility of variable data such as names, addresses, codes or numbers.
Digital Imaging is based on the same principles as computer screens and video screens, with pixels spaced at specific dpi values. But unlike video where the dpi number specifies how each dot will be spaced on screen, print images actually use the dpi value to determine how close together each dot will be on paper.
Digital printing offers quick turnaround times, high-quality results and the ability to easily personalise each print job. This is especially useful for short-run printing jobs, where it is common to update content frequently, and allows a business to reduce waste by only printing what they need.