Customer experience is defined as the sum total of conscious and subconscious customer perception in relation to your brand resulting from their contact with your brand in the lifecycle of the customer. And customer experience service is the process of responding to the customer interactions to satisfy customer expectations and elevate customer loyalty. It is the practice wherein you create and offer such experiences that will not only make them loyal to you but make them play an evangelist for your brand. Let’s see how this system works with the aid of CXM tools.
Read full blog here: https://wovvtech.com/customer-experience-management-in-the-light-of-digital-transformation/