“It’s not the job of search engine optimization to make a pig fly. It’s the job of the SEO to genetically reengineer the website so it becomes an eagle”. — Bruce Clay

Search Engine Optimization (SEO) can seem like a daunting task for those just starting out, but it’s important to start with the basics. Knowing the keywords and optimizing the on-page elements is a great place to start, so you don’t end up doing more than you can handle.

From planning trips to finding a studio apartment to watching a series to looking for a spa, we’re all using search engines to find information, and so are our customers. If you’re not listed in search results, your customers won’t even know that your business exists. In this article, you’ll learn how SEO companies and digital marketing agencies are essential for any business in today’s world.

Search engines have become the “only bridge” to reach your audience, as it’s the only way for them to find out about your business. Most small businesses invest in their own internal team to create a smarter SEO strategy that can increase their online visibility.

“If You Don’t Kickstart SEO, You’ll Kick The Bucket In The Online Search”…

That’s the actual thing! Trust us, we’re not exaggerating…

1. Birth of Search Engines Brings Reformations in Web Search

“The World Wide Web, also known as the Internet, is the most widely used software platform in the world. It is an information space in which documents and other web content can be accessed through a web browser.

The Web has had a profound impact on people’s lives. It is the main tool used by billions of people around the world to communicate on the Internet.” — Wikipedia

The World Wide Web (W3), also known as the web, is a vast repository of information that stores web pages, documents, files and other resources on the internet servers. All these web pages and resources have their own Uniform Resource Locator (URLs) and you are accessing this information from internet enabled browsers. You may be wondering what a search engine is doing here?

As mentioned earlier, the internet is a massive repository of information that can easily overwhelm you. How would you like to see all this information displayed in front of you when you’re looking for something specific? I just can’t imagine it!

Before the invention of search engines, people used to spend hours in libraries, converse with professors and subject-matter experts, read articles, yellow pages and so on.

But with the advent of the internet and search engines, we now have access to a vast network of informative resources all over the internet. These resources have become our ‘childhood friends’, where we can ask sometimes strange, fun, simple questions and sometimes important questions with a genuine thirst for knowledge/understand.

Search engines have had a number of effects on web search, some of which are outlined in this article from search engine land. You may find this helpful!

2. SEO for Beginners — A Ray of Hope

Over the past two decades, online search has grown exponentially. We don’t search the web for what we know, we search for what we don’t know. And search engines are doing a great job in this regard!

Since its launch in 1990, search engines have been constantly evolving and adapting to provide the best possible results to their users. Amazingly, 90.63 % of pages do not receive any organic search traffic at all from Google.

Nowadays, search engines have become’smarter’ with voice search, attempting to understand with which intent you are searching. To find grace in the eyes of these intelligent search engines, you will need to put in some “smart work” which is known as ‘Search Engine Optimization’.

To learn more: Everything About SEO — Beginners Need To Know