As social media platforms change to reward authentic social interactions, social media engagement has become a crucial part of any marketing strategy. Social media is just media without any engagement. People are seeking connections — with people and with brands as they don't use social networks for a one-way experience.
It has turned into a place where brands can engage in meaningful conversations and turn those conversations into followers and customers, and once upon a time, it started as a way for individuals to hang out with their friends online. Affecting everything, including brand awareness to customer loyalty, social media engagement has a significant impact on small businesses.
Things to know about social media engagement:
As experts at Social Media Marketing Companies Chicago say, social media engagement is a measure of how people interact with the company's social media accounts and content. The engagement mostly includes:
- Shares and Retweets
- Saves
- Clicks
- Mentions
Whether the content you are creating is actually resonating with your audience engagement is a great way to measure.
Ways to boost social media engagement:
- Be social- You have to actually socialize, which means interacting with the people around you to be engaging.
- Have an authentic voice- Experts at Social Media Marketing Companies Chicago say having an authentic voice on social media is crucial but not as simple as it sounds. It’s important because it humanizes your brand and motivates people to respond and talk about you positively.
- Know your tools- you need to familiarize yourself with the unique algorithms, so you know how to boost engagement, as not all platforms measure social media engagement in the same way. You can dig deep into your audience insights to strategically post when your followers are most active while there is no “best” time to post for everyone. All we say is that you need to consider your post timing.
Measure the impact on social media:
- Customer support impact- You need to consider how many messages are you responding in a day? SMO Company USA states that you need to check it is reducing the number of support requests you receive through other channels, like email?
- Brand impact- As someone’s journey with your brand is nonlinear and attribution is murky, the social media engagement impact on your brand is way more challenging to measure. The brand perceptions are built up both over time and through multiple channels.
Hence without knowing your starting point, you can't boost something. But you can surely consult SMO Company USA so experts can help you with the best possible solutions and to understand better what your audience is engaging with the most.