Digtal Marketing
Digital marketing is the promotion of products or brands using electronic devices or the internet.it also includes text messaging, video, Apps, podcasts, electronic billboards, digital television and radio channels, etc.Digital marketing uses multiple channels and technologies that allow an organization to analyse campaigns, content an strategy to understand what’s working and what isn’t- typically in real time.
History of Digital Marketing
A generation ago, consumers were at the mercy of advertisers who spoon-fed them marketing messages across a few media channels: print, billboards, television, radio. These advertisers created markets, defining and reinforcing consumer stereotypes. In the 1950s, advertising was primarily a one-way conversation with a captive audience. TV advertising grew and matured into a viable marketing medium. Experts were the style markers.
With the explosion of digital media, people began to engage with each other - and the companies they did business with - in new ways. The relevance of traditional print and broadcast channels declined, completely changing the consumer-corporation dynamic, Digital channels opened doors for consumers. No longer passive participants in a one-sided marketing conversation, consumers became empowered authors, publishers and critics. The digital landscape is participatory, an area where consumers exchange ideas. marketers no longer drive the discussion. Everyday consumers are now the style makers and trendsetters.
For marketers trying to compete in this new digital medium, it’s incredibly difficult to surface your content above the competitive noise. While the amount of time consumers spend on wed and mobiles has increased dramatically, the amount of available content has increased exponentially. More digital content is created in a day than most people can consume in a year. With so many distractions and choices, your audience has a very short attention span.
The exponential growth in digital channels has given rise too the importance of the digital marketing .But digital marketing isn’t just about the channel .it’s also the mechanism by which people are creating and sharing content they do business with.
Different Kinds Of Digital Marketing :
Digital Marketing is referred to as a type of marketing medium adopted for services or products that makes use of electronic devices. There are generally nine ways in which digital marketing can be performed in a business. Let us know about each of them in detail.
(SEO) Search Engine Optimization :
Search Engine Optimization is a process that aims at expanding online visibility in organic results on search engines. The higher your business ranks on search engine results page (SERP), the more amount of traffic gets directed to a website. Also, the chances of converting a passive visitor into an active customer also increases. By optimising your blog or a website with help of SEO techniques, you can easily get it ranked on the top results on SERP.
Search Engine Marketing :
Search Engine Marketing is another online marketing technique, using which, a business can buy specified advertisement space. This dedicated space is allocated to a business on the SERP of user. Commonest forms of paid search platforms are BIng Ads,Google AdWords etc.
One of the examples of SEM is PPC or pay per click advertising , wherein the search engine requires a marketer to pay a specified amount to get their ads displayed in various places on SERP produced from specific phrases or keywords. Whenever their ad is clicked, a marketer has to pay to search engines.
Social media marketing :
Social media plays a significant role in the promotion of products and services of a company. It is one of the marketing ways that gives you enhanced exposure and provides you an opportunity to connect to a wide range of audience In an intimate way. By interacting with customers on social media, your business gains important insights and feedback that helps you to enhance your customer service, service and products.
By posting quality and relevant content, social media marketing, enables a business to reach to a large customer base on social media channels. This helps in increasing not just the traffic but online visibility of a business too.
Content marketing :
When it comes to enhancing brand visibility and reputation, the importance of content can’t be ignored. Creating precise, and quality content aids in making your business stand out from its competitors and boosting the SEO.
Content marketing is defined as delivering quality content to the users to generate leads and sales. This content stays anywhere on the web such as tweets, a blog or a YouTube video, etc. that comprise of content marketing. Content marketing works in association with other forms of online marketing methods such as SMM and SEO.
For more info visit us www.sainteksolutions.com
Some of the best practices to get more readers to your website is :
-> Make your content relevant to the target audience
-> Keep it simple so that a layman can also understand
-> Include personal case studies to develop a personal connection with audience
-> Use the right keywords to boost the SEO
-> Your content should be informative and enriching for your audience
-> Use appropriate language keeping the target audience in mind
-> Share it across social media platforms to get maximum feedback and exposure.
-> Keep your content updated and fresh at all times so as to retain existing ones and attract new ones