Best business news wire options
When it comes to press release distribution, options abound. There are so many business news wire options, in fact, that it becomes quite a chore to sort through them all without some objective information about what kinds of submissions do what.
If you own a brick-and-mortar store or a company which primarily does business in a local area, you may consider sending a copy of your press releases to local newspapers or other media outlets (think magazines, television, and radio stations in your surrounding area). This is a good option for businesses who do not have anything of national appeal, but is probably a bad idea for internet business, or people who want to encourage buyers nationwide.
The next option that many take is to distribute to one or more of the free press release submission sites on the internet and to hope that this will ensure widespread distribution. While it's free, and thus, rather cost effective, this is the kind of submission service which is only effective if you're distributing to a number of companies, which is very time consuming. Each individual press release site will have a number of journalists or affiliates who are interested in promoting your news, but the number is relatively small compared to the number you'd need to make a bigger media splash. It is, however, a very viable press release distribution option, and one which my recommended method is based on.
What I have personally found to be the best of the press release distribution options is to use software like Press Equalizer to help get the word out. This software formats and submits your press release to fifteen different free newswire at the push of a button. While the initial cost might seem expensive, it is about half the price of a professional distribution for a single press release, and you can use it forever. If you're running a professional campaign, with multiple press releases going out over time, then this is easily the best press release distribution option
Our news wire: What it is and how to do it right
An often overlooked aspect of a press release is that it must appear newsworthy. Our news wire service will accept undisguised advertisements. It is fairly easy to write news releases that will be acceptable to most news release distribution services, but it does require a little thought and effort. If you need help, there are dozens of free programs available online that can start you on your way to writing the perfect news release. There are also many sites online that offer free PR writing tips.
After your news release is finished, the next step is to find the right press release distribution site. If you're on a budget, free PR distribution sites are all over the internet. The best thing about these sites is no doubt the price tag, yet there are many drawbacks to using them.
First of all, your news release will be festooned with advertisements. These ads will detract from both your PR's content, as well as from its credibility among both readers and search engines. To maximize its effectiveness, your release should feature prominently in the "news" tab for a given keyword search. This feat is much more difficult to accomplish if your news release is surrounded by ads for other, usually similar, services and products.
Other huge problems with free press release distribution sites are that they usually fail to allow any clickable links and have very limited style options. Both of these issues will diminish your PR's power immeasurably.
There is only one problem with PR distribution sites: they cost money! But in most cases, you get what you pay for. They can cost you just a few dollars a month, or much more. Which one is the best for you will depend largely upon not only your public relations budget but also the number of press releases you plan to be submitting for distribution. Some PR sites will allow you to pay one fee per release, which may be better if you only need to release news once in a while.
Make sure you comparison shop amongst the myriad currently available press release distribution sites. Find out how many media outlets a given site can access, as well as their ranking on Alexa or another web site ranking site. There is little point in distributing your press release to outlets unrelated, or only tangentially related at best, to your industry, or are backwater sites.
Remember: the best press release is a well-written one. Get started today!