5 High-converting Post Types That Always Work on Social Media

Looking to get more engagement on your social media? Different post types are better suited to specific platforms, so tailoring your posts to the network will help you maximize reach and connect with more fans. Learn more about creating captivating visuals, videos, and stories that drive engagement on each platform.

Contests and giveaways are a great way to engage your customers while driving users to certain actions, such as subscribing to your newsletter or joining your loyalty program. Running promotions on social media is an easy, cost-efficient way to incentivize users and encourage them to take action. Make sure you provide instructions for entering the contest, provide exciting prize offerings, and include an eye-catching visual for maximum impact.

Live videos offer an exciting and engaging way to connect with your followers. Live streaming allows you to create more intimate and authentic experiences, whether it’s a Q&A session, product review, or virtual event. People are often more likely to watch live videos because they have a sense that they’re getting something exclusive and special not available elsewhere. With the rise of video platforms like Instagram Live, YouTube, and Facebook Live – there are plenty of platforms out there for you to share your content!

Infographics are an incredibly effective way to capture attention and communicate complex data in an easy-to-understand manner. They combine visuals, icons, and text to quickly convey key points and make your content stand out. When businesses use infographics on social media, they can increase shares by 153% while increasing engagement by over 80%. Use infographics on platforms like Twitter, Facebook, LinkedIn, Pinterest, Instagram, and even SlideShare to highlight key stats and demonstrate your expertise.

How-to guides are an incredibly powerful way to provide value to your followers. They’re also easy to create and can drive engagement on multiple platforms. Whether you’re teaching someone how to use a product or service, or giving a tutorial on a creative activity, breaking down complex tasks into simple steps helps yield high engagement. Use step-by-step instructions together with visuals to effectively communicate each step to followers. Additionally, citing experts in the field can increase the credibility of your post while creating backlinks that will help boost your search engine rankings.

UGC allows your followers to feel directly connected to your brand and can increase loyalty. This type of content is often more cost-effective since it doesn’t require creating additional assets. Invite your audience to share their experiences with a product or service with visuals, audio, or video. Encouraging user involvement in this way not only increases the engaged time users spend on your page but also establishes goodwill with followers while they know that their contribution is noticed and valued by the company.