Gold is known to be one of the most auspicious of metal when it comes to Indian culture. Whether you are buying gold from an online jewellery shop or you are buying gold from some place else, you need to keep in mind that gold jewellery is very important when it comes to marriage settings in the country and hence, it is also known to be synonymous to goddess Laxmi, the goddess of prosperity in the Hindu culture. Do remember, that gold in its purest form does not have any shape as such of its own since it is very soft. Therefore, some tiny bits of impurities are added to it in order to make it harder and to also give it a proper size and shape. Also, this is one of the main qualities of gold which make it so much easier to work with in case of intricate or difficult designs.
The gold jewellery industry did take a major hit when the pandemic hit us hard because the jewellery shops were closed and there was no other way for people to go out and shop for the jewellery. So, the brands that could afford it, made themselves available online. This means that the customers could still buy the bridal jewellery online, without actually having to leave the house. They could sit in the comfort of their house, and then make sure that they get the designs that they want in the sizes that are available.
One downfall of actually shopping online was that one could not go to the jewellery store and actually check the designs out properly while holding in their hands. They had to rely on what they saw online and only option was to make sure that whatever they receive, be totally pure and also, has proper hallmarks and certifications.