An exhibition stand design is the first thing that is noticed by your target audience at the event. So, we understand how important yet daunting task it must be to design an exhibit that doesn’t just grab the attention of your audience but to also keep that attention. But the important thing is to get noticed by the right attendees which resonates well with your exhibit.
We have jotted down a few tips for you to spark an interest among your prospective audience and keep their attention at your exhibit for your next event:
1. Provide information in a relatable format: Sharing the technical statistics with the attendees through your product presentation doesn’t necessarily mean that your target audience will find it interesting. We believe that instead of presenting to-the-point information, you can find a way to relay the information in a relatable manner by finding out a solid common ground. No matter how flashy or glitzy your trade fair appearance may be, the important aspect of participating in exhibitions is to keep your audience engaged at the booth long enough for you to get them interested in your product/service. Live product demonstrations not just give a firsthand experience about how your products work but also keep your audience thinking about how can it work for them.
2. Keep the attendees engaged at your booth: Never be forceful or talk like an aggressive salesperson. That is a very wrong way to build long-term partnerships. You’re most likely to lose the interest of your prospective clients with this. Instead, provide a memorable experience for your target audience by introducing various interactive activities at your booth. You can spark an interest in your target audience and provide an exciting yet memorable experience for them by introducing games and contests at your booth, or through live product demonstrations, you can even bring a celebrity guest to do product launches.
3. Be reasonable and compel them to provide you with their information: You have to establish credibility to build a valuable business partnership with your prospective clients. Your exhibition stand may have a visually appealing display but that doesn’t mean that your target audience will turn into your prospective buyers. So, in order for you to compel them, you can get them interested in buying your product by providing a discount on every product that they are ready to purchase on the show floor. You can also convince them with various special deals and promo codes so that they will provide their contact information to you.
This way, you can keep in touch with them through emails or other means and still keep the conversation going even after the show ends.
About Zumizo International:
We are an exhibition stand builder company in Dubai, UAE that provides complete exhibition stand services. Having years of experience in the exhibition industry, we know just how to add that regional flair to your exhibit design that compels your target audience to visit your stand.
An in-house printing and manufacturing unit enables us to manage your exhibition stand construction, installation, and dismantling with ease. Our competent and diligent team of exhibition experts will guide you throughout the entire process of your exhibition stand design and construction.
So, if you’re thinking about participating in exhibitions in Dubai or across the UAE, consider collaborating with us. We can be your ideal exhibiting partner that breathes life into your exhibition stand vision.
To share your stand requirements with us, please feel free to connect with us through info@zumizointernational.com.