Have information to share with your clients about a new product launch, an order update, or exclusive discounts? Why not WhatsApp messages to them? One of the most widely used messaging platforms worldwide, WhatsApp has over 2 billion active users and a 90% open rate. This makes it a really alluring platform if you want to swiftly reach greater audiences.
WhatsApp marketing messages may include promotional content, delivery updates, new product announcements, weekly newsletters, information on abandoned carts, notifications of future events, and more.
I'll provide you with 15 examples of WhatsApp marketing messages in this article so you can utilize them in sales-boosting marketing campaigns.
How to send outbound marketing messages via WhatsApp?
Up to 24 hours after a user's last message, WhatsApp enables businesses to communicate with their customers via any message. You can only send a so-called pre-approved WhatsApp Business template message after this window closes. Because of this, WhatsApp does not want its users to constantly deal with spam.
You'll need to obtain client consent before sending outbound marketing messages. This means that you cannot simply spam a list of contacts at random.
What are the benefits of sending marketing messages via WhatsApp?
An efficient approach to reach customers, WhatsApp marketing messages have a greater open rate than email marketing messages. The open rate for WhatsApp is 98%, compared to 20% for emails.
Another advantage of WhatsApp Business is that it enables quick, casual, and private interactions. Your messages to your clients will be delivered in-between conversations with friends and family. This can facilitate the development of close bonds between marketers and consumers. A sincere dialogue has the capacity to forge a connection that produces loyalty, trust, and satisfied clients. In the end, this will result in increased sales.
Users are more likely to reply to messages they receive on the WhatsApp app, which results in high engagement rates for communications. You can send your clients rich material like pictures, movies, PDFs, GIFs, and voice recordings by using the samples. A high engagement rate is demonstrated by the 90% of communications that are opened within 3 seconds.
What does an effective WhatsApp marketing message sample look like?
WhatsApp Business is the most popular and trusted medium among consumers in a world where people are continuously inundated with marketing and promotion through many media. This is due to WhatsApp being a relatively new marketing medium. Compared to other platforms, it provides less competition. Additionally, companies aren't allowed to send WhatsApp messages to clients unless they have specifically sought for information and received their consent.
Customers value WhatsApp's informal style, so take advantage of this chance to build relationships with them. Ensure that the WhatsApp marketing message examples you use are interactive, conversational, and customized. Be short and direct. You can customize your samples by using placeholders like [business name], [customer name], [order number], and [date].
You may have meaningful conversations with your customers thanks to WhatsApp's conversational nature. A successful dialogue involves both parties. Give your customers a cause to respond to your communication if you want them to. Before sending, give your message sample a closer look. After reading it, how would you respond? Give them a justification for responding or doing. Using interactive and mixed media features on WhatsApp Business, such Call-to-Action buttons, you may achieve this.
I'll explain how to write a strong WhatsApp marketing message and give you some handy samples.
Newsletters
You may provide your consumers with pertinent and helpful information by sending them WhatsApp newsletters. Here's an example:
1. For Product
“Hello, [ customer name].
Here are the top stories from [brand name] this morning
Amazon Echo declares it heard everything and it’s taking the kids
[link]
Rihanna admits she just uses whatever makeup is on sale at Walgreens
[link]
Marvel not even bothering to replace green screens with CGI anymore
[link]
You’re receiving this message because you opted into WhatsApp news alerts from [brand name]. You can opt out by replying “Stop” at any time.”
Although I understand that you don't want your consumers to unsubscribe, consider this: opt-outs have a number of benefits.
It is first and foremost customer-friendly! You may raise the effectiveness and conversion rate of your efforts by providing your audience the chance to say "no" and select the communications they genuinely want to see.
Second, because only those who are genuinely interested in your newsletters will receive them, you'll lower the block rate. Other clients won't be bothered by you.
In addition, you will be able to observe who declined. Your future marketing campaigns will benefit from this.
2. For Trip
“Hello…[name],
Want a couple of suggestions for your upcoming vacation?
Check out the top most underrated travel destinations for your 2023 bucket list. Check out and book the ticket.
[destination]
[destination]
[destination]
[destination]
[destination]”
Customers of today want to interact with brands not only immediately after making a purchase but also in the future. Imagine that your customer has recently returned from a fantastic vacation that she booked online. You'll be able to inspire her with this WhatsApp message for next travels, which will eventually help you enhance client retention.
Games and challenges
Creating entertaining trivia contests and games is another way to keep clients interested. More people would want to participate if you offered winners and participants special deals. As your sales grow, you'll build dynamic relationships with your clients.
3. For Discount
“Discount !!
It’s that time of the year again!
Trivia Week at [your company name] officially begins in [time]. We are offering special discount coupons for the first 150 winners of our Trivia challenge.
The winner gets [discount].
To participate, visit [link], register with your phone number and [lists of tasks such as answering questions or following your page]
Happy Trivia Week! And may the odds be ever in your favor.
Discounts and promotional messages
It is best to advertise a discount as soon as possible. By doing this, you can thrill your audience and persuade them to add their preferred things to their shopping carts before they run out. Here are some of the examples:
4. “Dear [customer name], Our [name of promotion] starts at [time]! All of our products will be sold at the highest discounts of the year. The sale ends on August 31. Hurry before your favorite pieces are gone for good”
5. “Hey [name]! New promotion alert. This week, you can get a 10% discount on orders above [amount]. Use the promo code DISCOUNT. Order now at [link]”
Additionally, you can kindly remind your clients that they have given you their consent to deliver the communications. You can make it plain that you are doing so, just like in the aforementioned example. Let's examine a good example:
6. “The wait is finally over, [name]! You wanted to be the first to hear about our summer collection coming. Well, you are the first to know about this. Check it out here! [link]”
Customers can also receive promotional messages from you with exclusive holiday or season deals. Discounts and vouchers may encourage people to buy from you. This presents a wonderful chance for you to increase sales:
7. For Festival
“Hello [name],
Wishing you and your family a very happy Diwali.
Diwali Special sale. We have a special %20 discount on all our products.
You can use coupon code DIWALI20 or tap on the link below. [link]”
8. For Visited other country
“Hey [name],
Have you ever visited [country name]?
Now is the perfect time to book!
We offer a 40% discount for all bookings to [country name] made in the next 48 hours.
Check out amazing deals here. [link]” Offer for a limited time only.
Event promotions
If you don't have a world tour like Dua Lipa, you'll need to inform your followers about upcoming activities. You must let your audience know about your event in advance so they can make time for it and sign up.
These two examples can be used to inform people about future events.
9. “Woohoo Exclusive News !!! We’re launching a new line of our products. Come join us at [venue]. There’ll be a special discount only available for our VIP customers. Reserve your spot now at [URL]. See you there!”
10. For News
“Hey, [name]
It’s been a while since your last visit. We have some exciting news!
We’re getting together with our community at our [event name] in [city name] on [date]. We’ll be celebrating our 20th year! There will be surprise gift boxes.
You can register here [link] for [event name].
Stay updated with us on [social media accounts].
We hope to see you there.
Back-in-stock update messages
Customers can be told that a product they previously ordered is once again available.
You can send your consumers a marketing message as soon as the products are back in stock. Saying that they are the first person you have told since the merchandise returned can help to personalize the message even more. You may make them feel unique in this way.
11. New Stock
“Good news, [name]!
Remember when you asked us about [product name]? Well, it’s back! But we haven’t put it on our website yet. Let’s keep it between us.
It would be only fair to give you the chance to buy it first. So get in contact and let us know if you’re still interested!”
12. Request Product
“Hey [customer name]! Guess what?
The item you requested is back in stock.
You can get it immediately at [URL] or visit any of our stores.
We’re located at [list of stores]
Let us know if we can reserve one in store for you!”
Order notifications and shipping updates
You're accustomed to receiving information about an online purchase by email. You may send these messages using WhatsApp as well, thanks to the WhatsApp Business API. Consider that you recently made a sale through WhatsApp Business; the consumer will continue to get updates about the product via WhatsApp. This means that your customer's favorite channel can now be used for the whole customer journey.
These WhatsApp marketing message examples can be used to update clients on the status of their orders or shipment information.
13. “Hi [customer name], thank you for booking your [tour or activity] with us! We can’t wait to show you the most popular sights of [city name] and try local delicacies together. Check out all the details of your ticket here: [link].” Ready for Trip ….
14. Product Status
“Hello, [customer name].
Your order has been shipped and is currently on its way!
We will deliver your package to your address on [address]. You can follow the status of your order here: [link] We hope you enjoy your product.
Thank you for shopping at [brand name].”
Upsell and cross-sell messages
Before and after the sale, cross-selling and upselling messages might be sent. You'll have lots of chances to increase sales in this method!
15. New Collection
“Wow, [customer name], you’ve got great taste.
We saw that you were browsing clutch bags from [brand]. Have you also checked [brand]? They’ve got some elegant and stylish ones for your next special occasion.
You can check out their newest collection here: [link]”
Get started with WhatsApp marketing messages
You must use the WhatsApp Business API in order to send marketing messages using WhatsApp. Because the API lacks an interface, you'll need a clever customer engagement platform like Trengo. Then, you may employ these message examples to utilize the API to send a broadcast message.
These illustrations demonstrate how engaging and highly customized WhatsApp marketing can be. Utilizing these Whatsapp marketing message examples will provide you the option to interact with your audience on their preferred platform. Additionally, you'll develop close bonds with your clients that will boost both sales and client engagement.
Are you prepared to start messaging your customers on WhatsApp? We are providing Whatsapp Business Api .To start trial Click Here.
Frequently asked questions ( FAQ )
1. How much does WhatsApp marketing cost?
Since the WhatsApp Business app is free to download, there is no expense associated with using it for marketing purposes. It could be expensive for you to purchase more software. Additionally, if you have a dedicated employee managing your WhatsApp marketing, then you only have to pay for his wage.
2. How do I get leads for WhatsApp marketing?
To reach additional leads, link your Facebook account to your WhatsApp Business account and build WhatsApp click-to-chat advertising on Facebook and Instagram. Remember that WhatsApp advertisements are not free.
You can also check our other relevent blog Whatsapp Business
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