PPC Strategies for Amazon Advertising
Use the negative targeting function to your advantage.
Six out of ten Amazon sellers suffer from the Amazon Sponsored Products Campaign. It’s a well-known statistic. While planning and executing a program is simple, the actual challenge is improving exposure, effectiveness, and success in the industry with each iteration. Most people make severe blunders in this area, increasing their ACoS without providing significant earnings. You still need actual Amazon PPC methods to get the most out of your ad campaigns, even if you have a decent product and strong listing text. Because you will have a hard time competing with well-established businesses in the industry as a new vendor, this PPC technique truly works.
