Mamaearth has closed a $50 million funding round led by Belgian investment fund Sofina, valuing the direct-to-consumer (D2C) personal care brand at $730 million, one of the most valued new-age D2C brands in the country.
Existing investor Sequoia Capital also participated in the round, while early investors Fireside Ventures, Stellaris Venture Partners, Sharrp Ventures and Titan Capital sold some stakes in a secondary transaction, the company said.
In a secondary share sale, the money does not flow into the company directly but goes to investors selling their stakes.
https://www.sharrpventures.com/events/mamaearth-valued-at-730-million/
