We often come across the term Cost Per Click (PPC), especially in Marketing to Marketing Management and several other related fields. It is a common phenomenon and term for marketing, especially about the e-commerce giant Amazon. It denotes how much advertisers need to pay for the ads that they put up on various platforms. The calculation is done based on the number of clicks the ad receives. It is an essential determinant of the price that a particular brand demands for its paid advertising campaign.