Businesses often use brochures to provide information and promote their products or services. It is a short booklet or pamphlet with graphics and text that is often produced on high-quality paper. Though there is always a contradiction of thought about the credibility of brochures in the digital marketing era, business owners still tend to go for captivating brochures to promote their businesses.
There are a few reasons for the love of brochures. First and foremost, it comes in different shapes and sizes. This helps print the desired amount of content attractively. Also, the brochure is handy and easily carried. Thus, portability results in seamless distribution anywhere, whether at any conference or at any meeting. Next is creativity, which attracts the attention of the public. The color, texture, and font evoke the emotions of the potential customers, which ultimately help in making a fast purchase decision.
So, now that we know some of the reasons why brochures are still in demand, let us discuss the different types of brochures that are generally used by business owners.
Based on formats and layouts, the brochure can be categorized into top five various types.
- Accordion fold:
The accordion-fold brochure is a stylish way to present information in multiple sections (which are usually four). As the name signifies, the brochure rolls in on itself like an accordion, revealing an extensive set of sections.
Each panel contains unique information, enabling readers to easily pursue and connect with relevant facts. This style of brochure design is a perfect fit for step-by-step tutorials, maps, and schedules, as well as businesses with a variety of services or products.
When designing an accordion-fold brochure, keep in consideration how the folds will interact with your images and content. Make sure that photos are not cropped and that words do not flow into the fold crease. But this is possible only with contemporary brochure designs.
- Bi-fold:
This popular kind of brochure has just one fold in the middle, leading to four content panes. This sort of brochure is generally used to advertise a product or service, with plenty of space for images, details, and descriptions.
The intent is to use symmetry and balance, to mix huge images with smaller segments of content, to replicate visuals on both sides of the fold, and to guarantee that the fold line does not cut off crucial data.
- Tri-fold:
There are six sections on the front and three on the back of the tri-fold brochure. Each board includes distinctive data or graphics about the company or product. The layout options are limitless. As an example, you could use one panel for an overview, accompanied by separate panels highlighting benefits or services. A tri-fold brochure offers ample space for captivating layouts and content. The compact, folded size helps customers take it on the go.
- Z-fold:
The Z-fold brochure is a one-of-a-kind way of offering information. The Z-fold splits the paper into three parts that fold in on each other in a zigzag manner. This allows extra room and flexibility when planning the layouts.
One common way is to utilize one area for an introduction, fold it over to expose specific information in the second section, and then fold it again in the third section, displaying contact details or a call to action. The zigzag design gives the reader easier access as they unfold and refold the brochure to read every section.
- Half-fold:
As the name implies, the full sheet of paper is split in half and usually sits upright on a tabletop. There are typically three panels: one on the outside for advertising and a cover image, one on the inside left for details, and one on the inner right for further information or images. These brochures can contain information about a company's products or services, event details, or promotions. While maintaining an eye-catching brochure style, you may use the outside panel for a coupon or special deal.
There are several other kinds of brochures on the market. Be sure to select the correct type for your business. We create creative brochures with the help of our extremely creative team. Contact us for a creative, amazing, and effective brochure for your business.