Before working with a new client, it is more important than anything to understand a prospective client's business as good, if not better, than your own. Being very thorough in your discovery will pay dividends because it is just as important for the client to be a fit for you as it is for you to be a fit for your client. If you want to be fair to yourself as well as your prospect, you need to put across some questions. By questions, I do not mean those to which the answer you are expected to know. To know more, visit: https://businessdevelopmentconsultant.mystrikingly.com/blog/5-crucial-questions-a-marketing-strategy-consultant-should-ask-its-prospects
