Ability to spend more
With rapid urban expansions occurring on the peripheries of smart cities such as Delhi, the interconnectivity has reached a level which the current infrastructure may not be capable of handling. The nuclear family setup and increased travel time force consumers to look for solutions that enhance as well as optimize their hectic lifestyles. A higher average disposable income has led to an expansion of their purchasing power. This allows them to spend more on their wants. Today, a customer living in Gurugram wants her favorite cake to be delivered safely to her home from a bakery in North Delhi, and she is even willing to pay an extra charge for it. According to a BCG study, 57% of urban Indians agreed that they have paid for a product or service that saves time. 25% even said that they were ready to pay a premium for it.
Changing ask from last-mile logistics
The 2021 customer is conscious enough to choose a reliable and safe experience and gets frustrated by delays, poor deliveries, and radius restrictions. Brands today are also adding reliability, security, and an exceptional at-door experience to differentiate their propositions from others. They have started to realize that delivery forms a key component of their brand experience. Naturally, the ask from the last-mile logistics industry has changed. They are now looking for logistics partners who can understand their vision and provide unique logistics solutions across the city without any time, scale, size, or radius restrictions.
The need for mobile solutions is also bringing certain business models such as omnichannel fulfillment, online food ordering, and D2C at the forefront. Businesses desire a logistics partner who can help them replicate their in-store experience at the customer’s doorstep, in a quick & hassle-free manner. This forms the need base of city logistics; a category that Pidge has defined through its unique proposition.
Read more: https://www.pidge.in/why-do-we-need-city-logistics-now-more-than-ever/