By 2022, content marketing will generate a whopping $ 300 billion. Every day, marketers develop new and innovative content marketing techniques. Yet, while 88% of content marketing companies agree that they trust content marketing, one thing is certain: not all of them have been successful.
Many brands still struggle with their content marketing, and that is why the best content writing company is established to help. So the question that arises here is: what are top-tier content marketers doing that others aren't? Do they create content for social media posts, or does the Mumbai content writing agency focus more on SEO writing services. But that is not true. The SEO content writing agency focuses on all the aspects that leverage a brand. Are they repurposing their old "most viewed" ones, or are they experimenting with new ways to market content?
If you're wondering how to break into the digital world, the content marketing agency has shared the success stories as a part of their content marketing services of brands that achieved success through innovative content marketing.
BuzzFeed - Short Videos
Our Facebook feeds were flooded with Tasty videos a year ago, prompting us to wear our chef hats and head to our kitchens.
The quick videos still floating around the internet show various comforting recipes, recipes that we would generally love to cook to beat cravings. However, these tasty videos greatly appease Facebook users' appetite for content.
The secret behind the success
The videos didn't make us go shopping; ingredients can easily be found in everyone's kitchen. Even a person with worse culinary skills could quickly cook with the help of these videos. Facebook's auto-play video feature worked wonders for this innovative marketing strategy. Food is everyone's weakness to easily engage everyone with their content.
Go to influencers to get an answer.
Get Response employed the brilliant marketing strategy of enlisting influencers to share their valuable work experiences.
They even received YouTube videos with various influencers offering positive reviews for Get Response, not just written quotes. Incorporating this strategy worked incredibly well for them, and they soon became the largest email service providers in the world.
The secret behind the success
Get Response had several high-profile clients with a large following. In addition, they collected content marketing-related testimonials. These influencers were well-known bloggers or content marketing experts who lauded Get Response for increasing traffic.
Get Response knew that most people who follow these influencers would also fall into the same category, namely content marketing. So getting these influencers to promote your business meant more customers.
Optum: quality comes first
Optum used the most essential content marketing strategy, that is, QUALITY. They were more concerned with delivering high-quality content than developing new marketing strategies. People needed to be informed and educated as part of the campaign for which they worked. So, they decided to focus on the content rather than focusing on other marketing strategies. They produced up to 1000 pieces, including e-books, infographics, podcasts, articles, videos, emails, and many other things.
The secret behind the success
Optum recognized that people needed information more than anything else and decided to provide it. They educated people and ensured that their content piqued their interest. The power that good content can have was not compromised in your marketing strategy. This wasn't much of innovation on their part, but it worked wonders for them. This entire campaign exceeded Optum's targets by 250%!
Many organizations have indulged in content marketing because they feel that traditional and old-fashioned marketing strategies do not help them and are even slow and expensive. To get more leads, content marketing is one of the best methods. There are numerous strategies you can employ to reach a higher level. Some of them have already been mentioned. Use the same methods to reach a larger audience, just like them.
Evernote content marketing strategy
Evernote is a note-taking application that individuals and businesses can organize their work. Your product is functional, but it doesn't offer many opportunities for exciting content. When creating content, it's important to entertain and engage people while informing them, and that's a potential problem for companies like Evernote. They could create content that describes the different features their software offers, but these overly technical articles are not very attractive, and readers will soon get bored.
On the other hand, Evernote has found an excellent solution by focusing on customer stories. They produce excellent articles that demonstrate how various people and businesses use their platform in novel and exciting ways, which benefits them in two ways. First, it creates more interesting and engaging content that is likely to be shared on social media, and second, it shows the product's potential. As John Deere demonstrated, purely informational content can work in some industries, but Evernote's strategy shows how to create engaging content about a product that isn't particularly exciting.
Rolex content marketing strategy
Rolex is the best-known watch brand globally, but even they can benefit from content marketing. Your content is another excellent example of avoiding overly technical content in favor of something more engaging, and they also demonstrate just how powerful visual content can be.
Rolex could focus on producing items that describe the care and attention that goes into the construction of its watches and how materials and experience create a superior product. But consumers who know nothing about watchmaking will not relate to this at all. So instead, Rolex focuses on building a following on social media using visual content. His Instagram page has more than 10 million followers, and his Facebook page has more than 7 million. All these users follow the page to see the incredible high-quality photographs they post of their watches.
This works very well because Rolex understands that people use their watches to make a statement, and it is all about aesthetics. They are expensive and eye-catching, and their social media pages build on that. High-quality close-up photos of the watches demonstrate this aesthetic well, and the detail also demonstrates the build quality.
Engagement is essential in content marketing, especially when posting on social media. However, users are picky about what they comment on, and share.No one is likely to share a technical article on the inner workings, but they are much more likely to share a stunning photograph. These images also grab the attention of several different groups on social media. People interested in watches are likely to share them, as are people who have a more general interest in fashion. The high-quality nature of the images also attracts people interested in photography, which is why this content helps Rolex gain exposure outside of its usual demographic.
Do you need help from a professional SEO content writing agency? Then get straight to us and explore unique content strategies that can be done for your business too!