Today’s generation is digital. Digital marketing is a marketing platform to promote products and services online. In simple terms, we can say that digital marketing is about promoting our products to customers using the Internet. Many concepts of traditional marketing apply to digital marketing platforms.
In every era, the market has evolved based on the customers’ demands and selection. It was seen in history that when customers used Radio, it gave birth to radio advertising and marketing. Next, we got the boom of televisions. Globally it was one of the most widely used devices, which allowed the companies to reach a mass audience with TV advertisements. TV advertising is one of the most preferred advertising strategies for companies, even today. Since the advent of the Internet, more customers started using it, giving birth to a new marketing era, originally called Internet marketing, which is now called Digital Marketing. To understand Digital Marketing’s scope in India, we must understand its advantages and sustain it until we get a new communication generation.
The total number of Internet users in 1995 was less than 1% of the world population. As per data as of October 2020, 59% of the world population uses the Internet. (i.e) 4.66 Billion Users. Of these, 4.28 Billion are unique mobile users & 4.14 Billion are active social media users. That shows the growth of digital marketing in the last 20 years. India can reach up to $100 Billion in online E-commerce as per the latest Google report. With increasing customers from various demographics and locations, there is a huge growth prospect in digital marketing.\
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