Triton Market Research predicts that the global market for wifi analytics would witness a CAGR of 21.38% over the forecast period 2019-2028. The market that was assessed to be worth $4.75 billion in the year 2019, is predicted to generate a revenue of approximately $27.13 billion by 2028.
The wifi analytics market is showcasing a steady growth owing to the surging demand for mobile phones and the rising deployment of public wifi. Wifi analytics comprises the use of wifi networks for gathering data on devices like laptops and phones and contains detailed data on device performance. The implementation of wifi analytics is envisioned to help businesses shape detailed customer profiles and to understand customer behavior within their venue.
Triton Market Research’s report on the wifi analytics market provides an in-depth insight into the market. The detailed analysis of the market includes key market insights, Porter’s five forces analysis and market attractiveness index.
The growing demand for mobile phones is proliferating global market growth. In the recent past, there has been a substantial rise in the number of smartphone consumers and it is projected to reach 6.1 billion people globally, by 2020. Furthermore, numerous vendors across the globe are launching several applications such as gaming, music and health & fitness applications together.
Furthermore, many governments have taken initiatives to deploy free wifi in public places and in transport. For example, the Indian government has targeted to enable positioning of five million public wifi hotspots by 2020 and 10 million by 2022. Moreover, several countries are leveling to include public wifi for providing digital governance and encouraging data revolution among the consumers. However, the lack of standardized regulatory compliance is restraining market growth. In addition, many countries across the globe have registered various security and privacy concerns around the use of free and public wifi, which hampers the growth of the market.
Key geographies covered in global wifi analytics market are:
• North America: United States and Canada
• Europe: United Kingdom, France, Germany, Spain, Italy, Russia and Rest of Europe
• Asia-Pacific: China, Japan, India, Australia, South Korea, ASEAN Countries and Rest of Asia-Pacific
• Latin America: Brazil, Mexico and Rest of Latin America
• Middle East and Africa: Saudi Arabia, Turkey, United Arab Emirates, South Africa and Rest of Middle East & Africa
The segmentation analysis of the wifi analytics market includes:
• Market by Component:
o Solution
o Service
• Market by Deployment:
o Cloud
o On-premise
• Market by Application:
o Wifi Presence Analytics
o Wifi Marketing Analytics
• Market by End-user:
o Retail
o Hospitality
o Sports and Entertainment
o Transportation
o Healthcare
o Others
The key companies profiled in the report include Fortinet Inc, Hughes Network Systems LLC, Yelp Inc, Skyfii Limited, Cloud4Wi, Ruckus Networks (CommScope Inc), Blix, Aruba (Hewlett Packard Enterprise Development LP), Cisco Systems Inc, RetailNext Inc, GoZone Wifi LLC, Purple Innovation LLC and Singtel.