A quick glance into BFree
BFree Africa is a digital-first credit management company redefining credit collection in emerging markets - making it more customer-centric, ethical, and scalable, and thereby setting millions FREE from debt.
Being a key player in Africa’s Fintech sector for many years, BFREE’s founders became deeply unsatisfied with their credit collection options that mostly thrived on barraging customers with intrusive, unverified calls. They decided to build a more customer-centric narrative based on technology and ethics, to amicably lead customers out of debt and onto the path of financial freedom.
Digging deeper into BFree’s predicament
Since BFree embarked on the journey of reimagining credit collection in Africa, they encountered some challenges.
BFree leverages innovation to create a scalable recovery process for lenders and a flexible, convenient repayment process for borrowers. Both the methods thrive on trust and reachability, and one can't exist without the other. Their three most efficient collection channels include AI collections, Automated Calls and Messaging, and Call Center Collections - with each of them requiring phone calls and messages to customers.
Check out the full article here - https://business.truecaller.com/resources/case-study-bfree