New gadgets like AirPods, Smart speakers, and Connected cars have seen growth, making it easy for consumers to purchase content and incentivizing inventors to invent high-quality products. There is rapid growth in Over The Top (OTT) audio platforms in India. In a way, the pandemic has changed the way people use media, starting from OTT and rapid growth in audio streaming platforms.
Millions of consumers listened to India's audio streaming apps during January, according to a Kantar study on February 13, 2020. Digital Puzzle keeps up with the latest marketing trends to deliver successful marketing strategies to its clients. They have their podcast channel on Soundcloud, where they impart their knowledge and expertise to businesses. They understand the reach this medium provides and realize the potential results it could provide to a company.
A podcast is a digital audio app of spoken words that users can download and listen to on their devices using audio streaming applications on demand. The name podcast originated from a portable, smart music device popularly known as iPod. There are various podcast formats available like Panel podcast, Interview podcast, Non - fictional storytelling podcast, Conversational/Co-hosted podcast, etc. A considerable number of brands are now penetrating podcast marketing to connect with their audience, along with audio ads. There are many platforms to listen to podcasts from, such as Google podcast, Apple Podcast, Overcast, Amazon Alexa, and Spotify.
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