Having a great web design for an eCommerce website is one way to attract online shoppers’ attention, but it is not everything. Different factors still contribute to how your site and business perform. More than the visuals and promotions, the online store experience should also be improved.
If you want to be on par with other online stores, here are the different elements that can help improve your eCommerce site’s performance:
1. A Clear Purpose
Buying and shopping are two different things. As an eCommerce site owner, you should know its difference. Buying is a more intentional type of purchase. People already know what they are looking for when they buy. They make fast transactions, they are all about convenience, and if they need to make choices, it is all about assortment.
Buying is different from shopping, which focuses on the experience. People who shop takes more time to find the right item. They need to ask questions, touch the products, inspect, and check more options.
Amazon, for example, is optimized for buying. If you assess Amazon’s site, you will notice that it does not offer the most user-friendly experience. However, it does not matter because they are a site for buyers, those who already know what they will get.
Be clear about what type of experience your shop offers. If your online shop offers high-end items, maybe you should invest in giving your site visitors excellent user experience. If you target the lower end, you understand that they are mostly on budget, so they often know what they are looking for.
2. Emphasized Key Drivers
If you think that product images are your edge over other eCommerce websites, consider experimenting with 360-degree photo functionality. If you believe people prefer your site because of your more affordable pricing, highlight it, or make a price comparison.
Originally Published By https://optamarkgraphics.com/